BizDev & Product Management

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

BizDev | Markets | eCommerce| Web 2.0 | Photos

Saturday, June 16, 2007

Remixing Flash Videos on TestTube

Accessing the Internet at high speeds has several positive effects on Internet usage resulting in higher connectivity and new sorts of services. Powered by Adobe Premiere Express YouTube released the YouTube Remixer in beta of course via TestTube. It's a simple but useful productivity tool which extends the user experience and provides an easy introduction in online video editing - it supports insertion of graphics, text, audio, overlays, transitions and simple effects, easy!

Labels: flash, mashup, productivity, youtube

¶ 'Remixing Flash Videos on TestTube' posted by eA : 6:58 PM 0 comments links to this post

Friday, March 02, 2007

New BBC/Google-YouTube Media Deal

As the worlds of TV, entertainment, computing, and communication go digital the trend has shifted towards digital media and an online lifestyle. With a current market share of 54% Google/YouTube dominate the Online Video Market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

With the potential to attract new audiences in and outside the UK BBC's media marketing is shifting to a new format, online video. From BBC: BBC strikes Google-YouTube deal:

'Three YouTube channels - one for news and two for entertainment - will showcase short clips of BBC content.'

'YouTube is a promotional vehicle for us.'

Producing a contoversial discussion BBC also takes advantage of a new revenue-sharing mechanism that would "reward creativity" announced by YouTube founder Chad Hurley in January:

'The deal is likely to be controversial with other media companies, who have accused the BBC of straying from its licence-fee funded public service remit and moving too far into commercial web ventures.'

Labels: bbc, bizdev, google, TV, youtube

¶ 'New BBC/Google-YouTube Media Deal' posted by eA : 3:12 PM 0 comments links to this post

Sunday, January 28, 2007

Global Brand Awareness: YouTube and Wikipedia among Top 5 Now

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Well, Google followed by Apple is leading the global brand awareness study conducted by brandchannel.com, but 2006 is the first time that brands centered on user-generated content entered the global top list: YouTube (3.) and Wikipedia (4.).

Global Top 10:
1. Google, 2. Apple, 3. YouTube, 4. Wikipedia, 5. Starbucks, 6. Nokia, 7. Skype, 8. Ikea, 9. CocaCola, 10. Toyota

More:

Labels: apple, branding, google, wikipedia, youtube

¶ 'Global Brand Awareness: YouTube and Wikipedia among Top 5 Now' posted by eA : 3:25 PM 0 comments links to this post

YouTube's Rewarding Creativity soon

The new Me-, My-, You-sites give control to the user and benefit from a word-of-mouth spreading through blogs and social networking resulting in an explosive growth. Competition has now generated new models to capitalize on knowledge and popularity: Sharing (ad)revenue.

As the BBC reports:

'YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity".'

Shaping a business model based on the idea of a community means to balance the divergent interests of users, artists, the entertainment industry and technology.

I think that sharing (ad)revenue is a good way to keep communities going. Producing a good video as well as a good site means a lot of work and should be honored.

To take advantage of the business opportunities in media and entertainment industries a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

Labels: lifestyle, markets, trend, youtube

¶ 'YouTube's Rewarding Creativity soon' posted by eA : 9:30 AM 0 comments links to this post

Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

About Me