Leveraging YouTube's Data in the Cloud YouTube dominates the Online Video market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

YouTube is already among the top 3 global assets in terms of minutes spent online. A recent statistic of Hitwise shows, that YouTube is also current marketleader in terms of visits in the US:

Top 5 Online Video Websites ranked by Market Share of U.S. Visits

Rank	Name	Domain	May-08	May-07	Percent Change
1	YouTube	www.youtube.com	75.43%	59.95%	26%
2	MySpaceTV	www.myspacetv.com	9.01%	16.06%	-44%
3	Google Video	video.google.com	3.73%	7.80%	-52%
4	Yahoo! Video	video.search.yahoo.com	1.92%	2.77%	-31%
5	Veoh	www.veoh.com	1.13%	0.86%	32%

Currently I wouldn't know a better place to search for a video - even the most exeptional content can be found in the cloud. Recently I heared that the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand to countries where digital VOD rights have not been sold.

There is many creative ways to integrate YouTube via API with a site or application:

• YouTube API Case Studies
• YouTube API Forum
• YouTube API Project Wiki

According to Google one can:

• Create a web front end to let people view videos about specific topics.
• Create a desktop application or plugin that plays videos in a customized environment.
• Add related, dynamic video content to your website or application.
• Customise the Flash player to fit the look and feel of your site, device or application
• Add feeds of videos from each of YouTube's international domains
  

Software as a Service (SaaS) has been one of the fastest growing trends in software over the past years. The new Google App Engine makes creating tools quickly and effectively and provides an opportunity for users to leverage the data that live in the cloud:

• Into the Cloud with Google App Engine
• Setting a New Web-Standard with OAuth for Secure API Authentication
• Web-Apps Evolution in the Cloud

Next generation asset YouTube is becoming an increasingly relevant distribution and monetization channel for video enhancing the customer experience distributing video clips and other forms of video over the Web anywhere and anytime, while traditional media have content still embedded making it only consumable at a certain time.

• Looking Forward to See a Mobile Web 2.0 Revolution!

Labels: apis, cloud, google, markets, mashup, web2.0, youtube

  ¶ 'Leveraging YouTube's Data in the Cloud' posted by eA : 1:01 AM  0 comments links to this post

  Web-Apps Evolution in the Cloud
Software as a Service (SaaS) has been one of the fastest growing trends in software over the past years. The new Google App Engine makes creating tools quickly and effectively and applying new Web-standards like OAuth provides an opportunity for users to leverage data that live in the cloud with the purpose to

• take advantage of the new social trends
• lower costs and improve functionality
• embrace innovative new products, services and applications
• increase knowledge and capability

Google with its mission 'to organize the world’s information and make it universally accessible and useful' has its strengths in market & brand leadership in online search and in an ever expanding online product portfolio with a great potential in cloud computing and synching services via Gears.

Here some useful GData APIs including YouTube:

• Google Apps APIs
• Google Base Data API
• Blogger Data API
• Google Calendar Data API
• Google Code Search Data API
• Google Contacts Data API
• Google Finance Portfolio Data API
• Google Health Data API
• Google Notebook Data API
• Google Spreadsheets Data API
• Picasa Web Albums Data API
• Google Documents List Data API
• Webmaster Tools Data API
• YouTube Data API

An excellent ressource for mashups, APIs and the Web as platform can be found at the ProgrammableWeb.

Labels: apis, bizdev, cloud, google, photos, strategy, web2.0, youtube

  ¶ 'Web-Apps Evolution in the Cloud' posted by eA : 4:10 PM  0 comments links to this post

  Remixing Flash Videos on TestTube Accessing the Internet at high speeds has several positive effects on Internet usage resulting in higher connectivity and new sorts of services. Powered by Adobe Premiere Express YouTube released the YouTube Remixer in beta of course via TestTube. It's a simple but useful productivity tool which extends the user experience and provides an easy introduction in online video editing - it supports insertion of graphics, text, audio, overlays, transitions and simple effects, easy!

• Increasing Demand for Online Video and Rich Media Advertising
• Current Business Models for Free Online Video

Labels: flash, mashup, productivity, youtube

  ¶ 'Remixing Flash Videos on TestTube' posted by eA : 6:58 PM  0 comments links to this post

  New BBC/Google-YouTube Media Deal As the worlds of TV, entertainment, computing, and communication go digital the trend has shifted towards digital media and an online lifestyle. With a current market share of 54% Google/YouTube dominate the Online Video Market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

With the potential to attract new audiences in and outside the UK BBC's media marketing is shifting to a new format, online video. From BBC: BBC strikes Google-YouTube deal:

'Three YouTube channels - one for news and two for entertainment - will showcase short clips of BBC content.'

'YouTube is a promotional vehicle for us.'

Producing a contoversial discussion BBC also takes advantage of a new revenue-sharing mechanism that would "reward creativity" announced by YouTube founder Chad Hurley in January:

'The deal is likely to be controversial with other media companies, who have accused the BBC of straying from its licence-fee funded public service remit and moving too far into commercial web ventures.'

More:

• YouTube's Rewarding Creativity soon
• Google Reader Supports Video Now
• Trendy: More Online Video Entertainment in 2007
• Current Business Models for Free Online Video

Labels: bbc, bizdev, google, TV, youtube

  ¶ 'New BBC/Google-YouTube Media Deal' posted by eA : 3:12 PM  0 comments links to this post

  Global Brand Awareness: YouTube and Wikipedia among Top 5 Now An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Well, Google followed by Apple is leading the global brand awareness study conducted by brandchannel.com, but 2006 is the first time that brands centered on user-generated content entered the global top list: YouTube (3.) and Wikipedia (4.).

Global Top 10:
1. Google, 2. Apple, 3. YouTube, 4. Wikipedia, 5. Starbucks, 6. Nokia, 7. Skype, 8. Ikea, 9. CocaCola, 10. Toyota

More:

• YouTube's Rewarding Creativity soon
• Innovation Counts: Social YoUser Networks on Top of 2006 Google Zeitgeist
• Design and YoUser-centric Innovation
• Social YoUser Models in 2007
• Bye Bye German 1&1!
• Huge Market for Google Checkout in Europe
• Reaching People from 36 Countries Speaking 16 Languages

Labels: apple, branding, google, wikipedia, youtube

  ¶ 'Global Brand Awareness: YouTube and Wikipedia among Top 5 Now' posted by eA : 3:25 PM  0 comments links to this post

  YouTube's Rewarding Creativity soon The new Me-, My-, You-sites give control to the user and benefit from a word-of-mouth spreading through blogs and social networking resulting in an explosive growth. Competition has now generated new models to capitalize on knowledge and popularity: Sharing (ad)revenue.

As the BBC reports:

'YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity".'

Shaping a business model based on the idea of a community means to balance the divergent interests of users, artists, the entertainment industry and technology.

• Current Business Models for Free Online Video
• Trendspotting Media Transformation

I think that sharing (ad)revenue is a good way to keep communities going. Producing a good video as well as a good site means a lot of work and should be honored.

To take advantage of the business opportunities in media and entertainment industries a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

Labels: lifestyle, markets, trend, youtube

  ¶ 'YouTube's Rewarding Creativity soon' posted by eA : 9:30 AM  0 comments links to this post