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Monday, July 24, 2006
World Cup Aftermath Challenge Part 5
Since the word of the FIFA World Cup 2006 still spreads over the web distributing TV clips and other forms of video over the Web has become a hot topic. There's been plenty of speculation on the convergence of TV and the Internet and I think it is becoming more and more a reality as new technology evolves. Business Week reports about a new venture codenamed 'The Venice Project':
The technology behind the recent success of digital video distribution networks like YouTube, the use of Flash which allows users to easily embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage, but it's a long way to go to reach and to compete against the quality of TV and the question of monetization despite advertising is still unclear.
Convergence enables growth through new services that benefit from converged technologies, increased customer intimacy and content that meet needs of evolving audience segments.
Clear is that online video services and the increasing web viewership will generate new streams of revenue over the next months and years. Media companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.
'Serial entrepreneurs Niklas Zennstrom and Janus Friis are at it again, this time with a venture for distributing TV and other video over the Net'.Apple iTunes has impressed how copyright, contract and digital rights management schemes successfully shape it's business model and balance the divergent interests of consumers, artists, the entertainment industry and technology.
The technology behind the recent success of digital video distribution networks like YouTube, the use of Flash which allows users to easily embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage, but it's a long way to go to reach and to compete against the quality of TV and the question of monetization despite advertising is still unclear.
Convergence enables growth through new services that benefit from converged technologies, increased customer intimacy and content that meet needs of evolving audience segments.
Clear is that online video services and the increasing web viewership will generate new streams of revenue over the next months and years. Media companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.
- World Cup Aftermath Challenge Part 4
- World Cup Aftermath Challenge Part 3
- World Cup Aftermath Challenge Part 2
- World Cup Aftermath Challenge Part 1
Labels: events, worldcup2006
¶ 'World Cup Aftermath Challenge Part 5' posted by eA : 6:26 PM 0 comments links to this post
Saturday, July 22, 2006
World Cup Aftermath Challenge Part 4
The FIFA World Cup 2006 is over, but the aftermath started to reach never known heights. Zidane's infamous headbutt invaded cyberspace and topped the Google Zeitgeist search list last week with the term ‘Zidane Headbutt Video’ showing his impressive head-skills. I think it's just the beginning of a new trend how the Web as a mass media can extend the reach of television and any other media.
ZIDANE, a new way to solve problems, mondial 2006 coup de boule de Zidane, entradas de Materazzi, Materazzi erupts in flames, Zidane headbutt Materazzi from a DIFFERENT ANGLE..., the list of parody videos based on the incident showing Zidane's Headbutt Video is endless.
Exploiting the limits of TV the widespread popularity through the process of Internet sharing has produced the viral video phenomenon where digital transmission via internet does not entail the cost of TV, radio, or print dissemination.
ZIDANE, a new way to solve problems, mondial 2006 coup de boule de Zidane, entradas de Materazzi, Materazzi erupts in flames, Zidane headbutt Materazzi from a DIFFERENT ANGLE..., the list of parody videos based on the incident showing Zidane's Headbutt Video is endless.
as a mash up: | or as an animation (simulation): |
or recreated as a LEGO: | or remixed: |
Exploiting the limits of TV the widespread popularity through the process of Internet sharing has produced the viral video phenomenon where digital transmission via internet does not entail the cost of TV, radio, or print dissemination.
- World Cup Aftermath Challenge Part 3
- World Cup Aftermath Challenge Part 2
- World Cup Aftermath Challenge Part 1
Labels: worldcup2006
¶ 'World Cup Aftermath Challenge Part 4' posted by eA : 10:39 PM 0 comments links to this post
Monday, July 17, 2006
World Cup Aftermath Challenge Part 3
Creative video manipulation spreading through word of mouth has become a vital trend over the last months. Especially during the FIFA World Cup 2006 this shared experience made it's round and gave me a reason to think about the viral character of that phenomenon.
Taking an existing viral thing creating one's own version of it and respreading it reminds me a bit of the success of open source development, where open source software became the most prominent face of open source. The open source concept has now been applied to media other than computer programs, e.g., by Creative Commons to allow content manipulation and sharing.
The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text, positive, but also negative. And this is something to keep in mind creating a viral campaign. It may cause the same social networks to inform people of the commercial intent of the clip.TBC
Taking an existing viral thing creating one's own version of it and respreading it reminds me a bit of the success of open source development, where open source software became the most prominent face of open source. The open source concept has now been applied to media other than computer programs, e.g., by Creative Commons to allow content manipulation and sharing.
The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text, positive, but also negative. And this is something to keep in mind creating a viral campaign. It may cause the same social networks to inform people of the commercial intent of the clip.TBC
Labels: worldcup2006
¶ 'World Cup Aftermath Challenge Part 3' posted by eA : 1:36 PM 0 comments links to this post
Thursday, July 13, 2006
World Cup Aftermath Challenge Part 2
Digital distribution has quickly become the method of choice for many publishers and media companies to offer user-generated content, new and old titles to audiences that want to download digital products on-demand. When I expressed my thoughts last year about New Streams of Revenue enabled by digital distribution I was aware that it would become a reality quickly. When I talked about Affiliation and Syndication I just draw the logic consequence out of my experience with popular eCommerce sites:
The technology behind the recent success of digital video distribution, Adobe System's ubiquitous Flash Player, the use of Flash which allows users to easyly embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage. But I'm also aware that it's a long way to go to reach and to compete against the quality of TV.
Digital distribution has quickly become the method of choice for many publishers and media companies to offer user-generated content, new and old titles to audiences that want to download digital products on-demand. When I expressed my thoughts last year about New Streams of Revenue enabled by digital distribution I was aware that it would become a reality quickly. When I talked about Affiliation and Syndication I just draw the logic consequence out of my experience with popular eCommerce sites:'Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as Google Reader or My Yahoo! to organize one's own personalized feeds and for publishers it's high time to ponder new monetization and marketing models based on digital distribution'.Extending it to the big media companies it's just unbelievable how true these thoughts became as services need to match the connectivity needs of customers' lifestyles. Welcome to a new on-demand world! With these new distribution models and the increasing web viewership it's clear that online video services will generate new streams of revenue over the next years.
The technology behind the recent success of digital video distribution, Adobe System's ubiquitous Flash Player, the use of Flash which allows users to easyly embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage. But I'm also aware that it's a long way to go to reach and to compete against the quality of TV.
Labels: worldcup2006
¶ 'World Cup Aftermath Challenge Part 2' posted by eA : 11:32 PM 0 comments links to this post
Tuesday, July 11, 2006
World Cup Aftermath Challenge Part 1
Reflecting my live participation in the World Cup's atmosphere it's been a fantastic experience I will remember during the coming years. But until now I could not understand why Zidane treated Materazzi in this awful manner. So I run a search on YouTube and looked at today's videos sorted by today's views and recognized that 4 out of the first 5 videos represented Zidane's Headbutt. Digging a bit deeper the current stats of the #1 video say:
Views: 1,700,061, Comments: 4227, Favorited: 3079 times
#2 - Most Viewed (This Month), #1 - Most Viewed (This Week), #1 - Most Viewed (Today)
#22 - Most Discussed (This Month), #5 - Most Discussed (This Week), #1 - Most Discussed (Today)
What it means?
Well, I was not alone with my thoughts. Current public expectations, lifestyle and behaviours demand audio-visual experiences far beyond broadcasting and traditional media. Additional exploding multimedia content, new devices and IP based networks make it neccessary to create seamless content services that meet the needs of targeted customer segments and deliver more value to audiences via broadband around key content areas anytime and anywhere.Companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.
Views: 1,700,061, Comments: 4227, Favorited: 3079 times
#2 - Most Viewed (This Month), #1 - Most Viewed (This Week), #1 - Most Viewed (Today)
#22 - Most Discussed (This Month), #5 - Most Discussed (This Week), #1 - Most Discussed (Today)
What it means?
Well, I was not alone with my thoughts. Current public expectations, lifestyle and behaviours demand audio-visual experiences far beyond broadcasting and traditional media. Additional exploding multimedia content, new devices and IP based networks make it neccessary to create seamless content services that meet the needs of targeted customer segments and deliver more value to audiences via broadband around key content areas anytime and anywhere.Companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.
Labels: worldcup2006
¶ 'World Cup Aftermath Challenge Part 1' posted by eA : 11:19 PM 0 comments links to this post
Monday, July 10, 2006
World Cup as a Global Web Arena
As in the new media many interactive opportunities and alternatives have emerged in a World Cup tournament just one can win. Congratulations to Italy! It's been an outstanding and thrilling final match last night and reflecting a live participation in a World Cup's atmosphere it's been an experience I will remember during the coming years.
Wednesday, July 05, 2006
Unreal Wipe Out Yesterday Night against Italy
Well, it was a hard fight until the end, Germany 0, Italy 2 in the end, after the end a dramatic atmosphere and today the German manager J. Klinsmann said he has not yet decided to continue or not. Disastrous. I really thought we could make it into the final, but the dream crashed within seconds, when Italy shot their first goal 2 min. before the end.
Fact is that the German team keeps among the world's top 4 football teams, they beat the world-class Argentinean team in the quarter-finals, they delivered an excellent performance throughout the World Cup and the tournament is not yet finished.
I experienced one of the finest World Cups in my life, I had the chance, I took it and I enjoyed it to participate in an outstanding surrounding atmosphere and this experience is something to remember during the coming years. Topclass players and passionate fans from around the globe made the cup a world class celebration.
It's time to recover! I think the fans will welcome the German team in Stuttgart on Saturday.
Fact is that the German team keeps among the world's top 4 football teams, they beat the world-class Argentinean team in the quarter-finals, they delivered an excellent performance throughout the World Cup and the tournament is not yet finished.
I experienced one of the finest World Cups in my life, I had the chance, I took it and I enjoyed it to participate in an outstanding surrounding atmosphere and this experience is something to remember during the coming years. Topclass players and passionate fans from around the globe made the cup a world class celebration.
It's time to recover! I think the fans will welcome the German team in Stuttgart on Saturday.
Labels: worldcup2006
¶ 'Unreal Wipe Out Yesterday Night against Italy' posted by eA : 3:40 PM 4 comments links to this post
Tuesday, July 04, 2006
Exited to Watch Germany - Italy WC '06 Semi-Final
It's still fantastic weather here in Germany and I think topclass players and passionate fans from around the globe, well there is only 4 European teams left, will make the final matches a world class celebration. Fascination of football has a long and rich tradition in Germany and it's everytime an opportunity to participate in a World Cup's atmosphere.
So I'm exited to watch tonight's match Germany - Italy 9.00 pm in Dortmund. Unfortunately the Fifa suspended the German Torsten Frings for tonight, however, with captain Michael Ballack, top scorer Miroslav Klose, top goalkeeper Jens Lehmann and a wide range of proven substitutes Germany believes in a victory and feels optimistic for the final match.
It's predicted to be a hard match, but after a spectacular tournament Germany eliminating Sweden and Argentina I'd like to see the most coveted colors black, red and gold waving in the streets again tonight.
So I'm exited to watch tonight's match Germany - Italy 9.00 pm in Dortmund. Unfortunately the Fifa suspended the German Torsten Frings for tonight, however, with captain Michael Ballack, top scorer Miroslav Klose, top goalkeeper Jens Lehmann and a wide range of proven substitutes Germany believes in a victory and feels optimistic for the final match.
It's predicted to be a hard match, but after a spectacular tournament Germany eliminating Sweden and Argentina I'd like to see the most coveted colors black, red and gold waving in the streets again tonight.
- World Cup 2006 Kick-Off ShowCase
- Initial World Cup FlyAround with Google AJAX Search
- Simplicity Will Win in Web 2.0
Labels: worldcup2006
¶ 'Exited to Watch Germany - Italy WC '06 Semi-Final' posted by eA : 10:45 AM 4 comments links to this post
Monday, June 12, 2006
Initial World Cup FlyAround with Google AJAX Search
Watching the current FIFA World Cup on the weekend I got the idea and the opportunity to play with the newly developed dynamic Google AJAX search module. Although it's in an early stage I'm impressed:
In general I found it easy to integrate and a fast way to simultanously search several sites, blogs, google videos, maps, in particular the quality of searchresults for my blog improved a lot applying the GblogSearch module. It also allows mash ups and a better participation in current communications. I would wish to have more convenient default values like link target _self and an expansion into further areas.
I added a tabbed version of the application to my service site, just type World Cup 2006 or AJAX. I think it's a step further into social search and an good way to allow users to contribute content.
Resources:
Watching the current FIFA World Cup on the weekend I got the idea and the opportunity to play with the newly developed dynamic Google AJAX search module. Although it's in an early stage I'm impressed:In general I found it easy to integrate and a fast way to simultanously search several sites, blogs, google videos, maps, in particular the quality of searchresults for my blog improved a lot applying the GblogSearch module. It also allows mash ups and a better participation in current communications. I would wish to have more convenient default values like link target _self and an expansion into further areas.
I added a tabbed version of the application to my service site, just type World Cup 2006 or AJAX. I think it's a step further into social search and an good way to allow users to contribute content.
Resources:
Labels: worldcup2006
¶ 'Initial World Cup FlyAround with Google AJAX Search' posted by eA : 10:19 AM 1 comments links to this post
Thursday, June 08, 2006
World Cup 2006 Kick-Off ShowCase
The biggest sporting event of this year the 2006 FIFA World Cup Germany with the world's best 32 football teams to compete and to determine the tournament's winner after 64 matches in 12 stadiums has nearly taken-off. It's funtastic weather here in Germany and I think topclass players and passionate fans from around the globe will make the cup a world class celebration during June/9th and July/9th.
Immediate reactions on World Cup matches and atmosphere can best be monitored in blogs and other user-generated media like web pages, newsgroups, chat lines, forums and message boards. I'm also expecting lot's of user-generated multimedia presented as moblogs, vlogs, photo sharing and podcasts.
As the fascination of football the slogan 'Made in Germany' has a long tradition, too. Top model Claudia Schiffer presents the new campaign for the initiative, “Invest in Germany – Land of Ideas”, it's worth to have a look at:
- 2006 FIFA World Cup Germany (Official Website)
- 2006 FIFA World Cup Germany (Current Wikipedia News and Links)
Immediate reactions on World Cup matches and atmosphere can best be monitored in blogs and other user-generated media like web pages, newsgroups, chat lines, forums and message boards. I'm also expecting lot's of user-generated multimedia presented as moblogs, vlogs, photo sharing and podcasts.
As the fascination of football the slogan 'Made in Germany' has a long tradition, too. Top model Claudia Schiffer presents the new campaign for the initiative, “Invest in Germany – Land of Ideas”, it's worth to have a look at:
Labels: events, worldcup2006
¶ 'World Cup 2006 Kick-Off ShowCase' posted by eA : 4:15 PM 1 comments links to this post
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