2007 Year of Third Party Widget Developers As the market dynamics and content delivery systems change 2007 is the year of widgets. I've written already about Current and Future eCommerce Challenges leveraging network effects, Web Widgets as a Distribution Channel, of course Facebook's Open Platform as a Serious Trend for Future Marketing and Facebook Sets Trend for Distributed Networks.

Web widgets bring the Web to you, prominent use is iGoogle (released a set of tools in 2005 called Fusion), Google's personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services via gadgets.

Inspired by the success of iGoogle, Google introduced a new pilot program dedicated to helping developers create richer, more useful Google Gadgets: Google Gadget Ventures

1. Grants of $5,000 to those who’ve built gadgets we’d like to see developed further. You’re eligible to apply for a grant if you’ve developed a gadget that’s in our Google gadgets directory and gets at least 250,000 weekly page views. To apply, you must submit a one-page proposal detailing how you’d use the grant to improve your gadget.
2. Seed investments of $100,000 to developers who’d like to build a business around the Google gadgets platform. Only Google Gadget Venture grant recipients are eligible for this type of funding. Submitting a business plan detailing how you plan to build a viable business around the gadgets platform is a required part of the seed investment application process.

Recently comScore introduced a new report called comScore Widget Metrix to serve advertisers wich relevant facts:

'“The recent explosion of user-generated content has helped create a worldwide marketplace for widgets,” said Linda Boland Abraham, executive vice president at comScore. “comScore is excited to be providing measurement for this developing content medium.”'

'comScore’s analysis of the top ten Web widgets worldwide revealed that photo-related widgets dominate the top positions. In April 2007, Slide was the top widget provider with a worldwide reach of more than 117 million unique viewers, or 13.8 percent of the total worldwide Internet audience. Other top photo-related widgets included RockYou (82 million viewers), PictureTrail (31 million viewers), and Photobucket (28 million viewers). '

'As more and more sites across the Internet employ Web widgets, the worldwide penetration will continue to grow. In April, widget penetration was highest in North America where 40.3 percent of Internet users visited a Web site with an embedded widget, followed by Western Europe (24.3 percent) and Latin America (17.5 percent).'

And of course there is already applications for the newly released Apple iPhone. I'm excited to watch this development to take off in the mobile space.

Labels: advertising, apple, google, networking, widgets

  ¶ '2007 Year of Third Party Widget Developers' posted by eA : 12:53 PM  0 comments links to this post

  Web Widgets as a Distribution Channel for Advertising Web widgets bring the Web to you, prominent use is iGoogle (released a set of tools in 2005 called Fusion), Google's personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services via gadgets.

As the market dynamics and content delivery systems change Web widgets or gadgets, badges, modules, capsules, snippets, minis and flakes, embeddable chunks of code written in Adobe Flash or JavaScript represent an application of a third party with a destination target including social networks, blogs, wikis, personal homepages and even desktops have proven to be an excellent way to distribute the message to the end-user.

With Facebook's new strategy for further expansion focusing on distribution deals 'Facebook as an Open Platform' resulting in an explosive growth for both, the social network and the services benefiting from a word-of-mouth and of course ground-breaking networking technologies and disciplines setting a serious trend for the future, Web widgets as a very successful way to distribute the message to the end-user might be the end of the page view as a metric for measuring a site’s popularity.

comScore introduced a new report called comScore Widget Metrix:

'“The recent explosion of user-generated content has helped create a worldwide marketplace for widgets,” said Linda Boland Abraham, executive vice president at comScore. “comScore is excited to be providing measurement for this developing content medium.”'

'comScore’s analysis of the top ten Web widgets worldwide revealed that photo-related widgets dominate the top positions. In April 2007, Slide was the top widget provider with a worldwide reach of more than 117 million unique viewers, or 13.8 percent of the total worldwide Internet audience. Other top photo-related widgets included RockYou (82 million viewers), PictureTrail (31 million viewers), and Photobucket (28 million viewers). '

'As more and more sites across the Internet employ Web widgets, the worldwide penetration will continue to grow. In April, widget penetration was highest in North America where 40.3 percent of Internet users visited a Web site with an embedded widget, followed by Western Europe (24.3 percent) and Latin America (17.5 percent).'

Popular widget platforms include Widgetbox, Clearspring, GoodWidgets, I'm expecting more companies opening up their platform to optimize value, to broaden reach and to attract the attention of niche markets and markets that did not exist before.

Labels: advertising, markets, networking, web2.0, widgets

  ¶ 'Web Widgets as a Distribution Channel for Advertising' posted by eA : 11:35 AM  0 comments links to this post