Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Thursday, April 10, 2008
  Facebook Delivers an Outstanding Performance
In these days it's trendy to collaborate, share data and information over the Web and the big differentiator of Facebook came when Facebook opened their platform letting information structure emerge instead of imposing structure.

Facebook does not impose any limitations on how services show their value proposition and make money. It's like an operating system, businesses can run full applications on top of Facebook leveraging the social graph or just connect with their customers.

With 7.5% time spent in a community, communities capture a respectable share of user's overall online time. From the OPA:

There is several ways to get orientation, currently Facebook leverages 21.428 additional applications. They can be selected from several categories and sortet according to selected criteria like 'Recently Popular, Most Activity, Most Active Users and Newest' and of course they can be searched.

There is Adonomics™, Facebook Analytics and Developer Service. I'm quoting from their site: 'There are 930,295,450 installs across 21,492 apps on Facebook with over 200,000 developers currently evaluating the platform.' They offer free services like 'Top Applications, Top Companies and Top Developers' and help to grow engage and monetize an application as well as to track application growth, activity, and valuation.


Of course there is also a typical Web 2.0 app rating style called AppRate, a Community-Driven Facebook Applications Reviews and Ratings site with daily reviews and ratings of Facebook applications.

Overall, Facebook and its community provide excellent services, transparency and an outstanding performance with business models for an open Platform and applications like:
Hard times for competitors!

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Wednesday, March 05, 2008
  Turning Towards Two.Zero eCommerce
The most influencing factors for online shopping are still convenience, trust and quality of information.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's and Web-services. Web 2.0 features increase brand loyalty and customer retention.
It's a very early stage, but innovative services on the horizon already leverage human intelligence filtering content by trusted friends and community features applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies and allow even better collaboration online and improved search results for products and services.

It's not the big guys who drive this evolution, it's smaller but smarter social commerce sites like Kaboodle, ThisNext, Wishpot and StyleHive that have triggered an unprecedented social commerce phenomenon 'customers communicating with customers' and a resurgence in the Long Tail economy.

But also the big U.S. retailers like Wal-Mart, HomeDepot, Kroger, Costco and Target, expertise providers like iVillage and WebMD and of course the great online shopping portals like eBay, Amazon.com, BizRate.com, MySimon.com, YahooShopping, NexTag.com, Overstock.com, Shopping.com, Pricerunner.com, PricingCentral.com, MSN Shopping, Shop.com and Shopzilla and B2B eCommerce portals like the Chinese Globaby.com and Alibaba.com have started to apply Web 2.0 features and most of them are known in Germany and Europe, too.


Time
for eCommerce to meet two.zero now.

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Friday, February 15, 2008
  Trends in Online Shopping
Keeping myself informed about the American market the Pew Internet & American Life Project is an excellent independent resource to gather trusted, high-quality information. The key findings of a recent publication (PDF) were:
'American internet users have embraced online shopping because they say it is convenient and a time-saver.'
'At the same time, most online Americans have high levels of concern about sending personal or credit card information over the internet.'
'More than half of internet users encounter frustrations and other frictions in the course of online shopping.'
So the most influencing factors for online shopping are still convenience, trust and quality of information. However people's behavior in researching buying related information and decision making has changed during the last months:eCommerce maturing in the US is moving "full steam ahead" and is years away from saturation, with double-digit growth expected for several years. As experience showed easy to use tools do have a huge impact on the way people and companies interact in communications, digital media and business. Web 2.0 features give control to the user, increase brand loyalty and customer retention and can make products and services benefit from a word-of-mouth.

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Thursday, February 14, 2008
  Handling Open Web Application Security
As the market dynamics change digital business is quickly becoming the method of choice for any enterprise to offer products and services on-demand to their market applying next-generation information infrastructures with AJAX as an ideal partner to complement modern SOA architectures.

But moving applications to the Web also brings up a lot of questions how to deal with security issues. The OWASP is an open project and a community to help make informed decisions about Web application security risks. In 2007 the most serious web application vulnerabilities (as PDF) were:
  1. Cross Site Scripting (XSS)
  2. Injection Flaws
  3. Malicious File Execution
  4. Insecure Direct Object Reference
  5. Cross Site Request Forgery (CSRF)
  6. Information Leakage and Improper Error Handling
  7. Broken Authentication and Session Management
  8. Insecure Cryptographic Storage
  9. Insecure Communications
  10. Failure to Restrict URL Access
For the most prevalent Web application frameworks and especially for open source development, where open source software became the most prominent face of open source the OWASP project represents an excellent ressource to stay informed and make decisions about application security.

The project also provides a comprehensive guide to build secure Web applications and Web services and many recommendations also for projectmanagers, application owners and of course C-level executives.

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Tuesday, October 09, 2007
  Consumer Recomendations more Influencing than ever
Trends and consumer reactions in terms of communications and marketing can best be monitored in blogs and other consumer-generated media like web pages, newsgroups, emails sent-to companies, chat lines, forums and message boards.

A recent study from eMarketer showed that consumer opinions are no longer a local phenomenon: Word-of-mouth works worldwide and is more effective than traditional forms of advertising.
'Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.'
Web 2.0 features give control to the user, increase brand loyalty and customer retention and can make products and services benefit from a word-of-mouth.

Here are some more significant success factors:
As experience showed easy to use tools do have a huge impact on the way people and companies interact in communications, digital media and business. Putting increasing efforts into successful website operations with a focus on making consumer opinions an essential part of a website can result in making a profit, generating significant online revenues, developing online branding, creating successful online products or attracting subscriptions.

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Wednesday, July 25, 2007
  RSS Reader Trends among Tech-Savvy Users
Read/WriteWeb recently conducted a poll among their readers about RSS-Reader usage reflecting the trend among tech-savvy users (extract):


July 2007 January 2007 Change
Web-based (e.g. Bloglines, Google Reader, Rojo) 59% 52% + 7%
Desktop (e.g. FeedDemon, NetNewsWire) 13% 19% - 6%
Start Page (Pageflakes, Netvibes, etc) 16% 14% (+ 2%)* no change

The big winners are browser-based RSS-readers and even start-pages became more coveted than desktop-readers.

Since I'm on Google (3 years ago) I'm moving more and more applications online making extensively use of Google services such as Gmail and Google Reader. The fact is that Firefox has become my most coveted application and since the introduction of Google Gears it's even possible to download RSS-Feeds via the Google Reader making them available offline and synchronizing them the while going online again. Cool!

Experience showed that a centralization on behalf of a user simplifies the personal information management process, thus browser-based RSS-readers and start-pages can really improve one's digital lifestyle.

Browser-based RSS-readers centralize and store information and information history across several website feeds for users and extend reach for distributers.

Personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services.

Web-based applications make collaboration easy for users and reduce maintenance costs for suppliers.

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Thursday, June 14, 2007
  Web Widgets as a Distribution Channel for Advertising
Web widgets bring the Web to you, prominent use is iGoogle (released a set of tools in 2005 called Fusion), Google's personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services via gadgets.

As the market dynamics and content delivery systems change Web widgets or gadgets, badges, modules, capsules, snippets, minis and flakes, embeddable chunks of code written in Adobe Flash or JavaScript represent an application of a third party with a destination target including social networks, blogs, wikis, personal homepages and even desktops have proven to be an excellent way to distribute the message to the end-user.

With Facebook's new strategy for further expansion focusing on distribution deals 'Facebook as an Open Platform' resulting in an explosive growth for both, the social network and the services benefiting from a word-of-mouth and of course ground-breaking networking technologies and disciplines setting a serious trend for the future, Web widgets as a very successful way to distribute the message to the end-user might be the end of the page view as a metric for measuring a site’s popularity.

comScore introduced a new report called comScore Widget Metrix:
'“The recent explosion of user-generated content has helped create a worldwide marketplace for widgets,” said Linda Boland Abraham, executive vice president at comScore. “comScore is excited to be providing measurement for this developing content medium.”'
'comScore’s analysis of the top ten Web widgets worldwide revealed that photo-related widgets dominate the top positions. In April 2007, Slide was the top widget provider with a worldwide reach of more than 117 million unique viewers, or 13.8 percent of the total worldwide Internet audience. Other top photo-related widgets included RockYou (82 million viewers), PictureTrail (31 million viewers), and Photobucket (28 million viewers). '
'As more and more sites across the Internet employ Web widgets, the worldwide penetration will continue to grow. In April, widget penetration was highest in North America where 40.3 percent of Internet users visited a Web site with an embedded widget, followed by Western Europe (24.3 percent) and Latin America (17.5 percent).'
Popular widget platforms include Widgetbox, Clearspring, GoodWidgets, I'm expecting more companies opening up their platform to optimize value, to broaden reach and to attract the attention of niche markets and markets that did not exist before.

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Monday, June 11, 2007
  Current and Future eCommerce Challenges
People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.
eCommerce is moving "full steam ahead" and is years away from saturation, with double-digit growth expected for several years. However directing the creation of new marketing tools and steering the execution of marketing and technology programs, successfully driving growth in targeted markets through implementation of key projects, building and guiding top-performing teams means to embrace the Web's unique strength, interaction and participation. Web 2.0 features increase brand loyalty and customer retention and easy to use tools have a huge impact on the way people and companies interact in communications, digital media and business. Here some challenges:

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Monday, June 04, 2007
  Dealing on Twitter a Product a Day
Improved social networking technologies fostering creativity...


I've seen already the first airlines twittering.

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  Facebook's Open Platform a Serious Trend for Future Marketing
Since Facebook opened their platform letting information structure emerge instead of imposing structure developers can create their own services on top of Facebook now leveraging trendy and ground-breaking technologies and disciplines setting a serious trend for the future. Combining social networks with vertical applications means
Getting in front of potential users such as facebook members and showing them the value proposition is crucial to success of a service.

Both, the social network and the services benefit from a word-of-mouth spreading through social networking resulting in an explosive growth as a recent analysis from Fortune showed:
'The social network has gained another million users and is now up to 25 million.'
'The hottest application on Facebook is from a music social networking company called iLike. That service is now approaching a million users, growing at about 200,000 per day.'
'Now there are already 300 applications' (up from 85 at launch)
'iLike also demonstrates the viral power of Facebook's platform.'
Since Facebook will impose no limitations on how services make money besides selling one's own products and services business models for the open 'Facebook Platform' can involve
I'm expecting more companies opening up their platform to optimize value, to broaden reach and to attract the attention of niche markets and markets that did not exist before.

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Friday, May 25, 2007
  New Strategy: Facebook as an Open Platform
The Web has quickly morphed into a giant global operating system which allows to remix the Web via mash ups resulting in improved social networking technologies fostering creativity and self-expression, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Being the second largest social networking site on the Web Facebook announced at their F8 event a new strategy for further expansion focusing on distribution deals: Facebook as an Open Platform.

From Fortune:
'"We want to make Facebook into something of an operating system so you can run full applications," Zuckerberg told me. He said Facebook is becoming a "platform," meaning a software environment where others can create their own services...'
People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.

Currently Facebook is monetized by advertising. Introducing new applications might lead to intensified usage without leaving the site and a richer experience for its users leveraging content and commerce.
'Facebook will impose no limitations on how they make money. Says Zuckerberg: "They can sell sponsorships, they can have ads, they can sell things, they can link off to another site - we are just agnostic."'
It's a step further to better compete against MySpace and since Facebook resisted a $900 mio. acquisition offer from Yahoo! I think they will even resist further mergers and acquisition offers, do it alone and potentially go public one day. While Google is the exclusive provider of text-based advertising and keyword targeted ads for MySpace Facebook's main business partner is Microsoft.
'Last year it contracted to broker banner ads for Facebook, reportedly guaranteeing a minimum of $100 million per year through 2011.'
To take advantage of new business opportunities it's recommended to hook in some of the best community-empowered sites.

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Tuesday, May 22, 2007
  Germans Like Web 2.0 Sites and Wikipedia
I've written already about YouTube and Wikipedia among top 5 now in global brand awareness and a brand the most valuable asset of a global company, now I'm looking at Web 2.0 sites on a local level.

According to Nielsen//NetRatings 54% (19.7 mio.) of the German online population have visited a Web 2.0 website in Feb/2007 with a growth rate of 32% compared to the year before. The booming online travel sites hold a reach of 53%.


**Giants: MySpace, Wikipedia, YouTube

Market share is dominated by by Internet giants like Wikipedia (33% in Germany),YouTube (13%) and MySpace (5%), but local sites like StudiVZ (Social Networking), Clipfish (Video), wer-weiss-was (Knowledge) and Knuddels (Flirting) are high potentials, too.

Web 2.0 features increase brand loyalty and customer retention, easy to use tools have a huge impact on the way people and companies interact in communications, digital media and business. Once connected to their friends it's unlikely to start from new and build another network on another platform.

eMarketer reports that 'consumers continue to flock to social network sites' and 'in 2011, marketers will spend an estimated $1.1 billion on social network advertising outside the US', compared to $95 mio. in 2006.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

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Saturday, May 19, 2007
  Costa's New Flagship Costa Serena Launches in Second Life
Europe's Number One Cruise Line Costa recently launched their new flagship, the Costa Serena, which is 114,000 gross tons, 292 meters in length and features accommodations for up to 3,780 Guests in 1,500 cabins. From PRNewswire:
"Costa is the first company in the world to host a virtual inaugural in "Second Life" simultaneously with the ship's actual inaugural ceremony," said Daniele Mancini, Director of E-Business for Costa Crociere. "This project represents the beginning of a series of new projects in which the user is the center of all communication. Web 2.0 will now allow Costa's satisfied cruise customers to reach beyond friends and family to the entire Internet."


Over the next 10 years many people will spend a lot more time in 3D virtual worlds using them as a platform to meet, communicate and shop, to participate in virtual 3D events and to conduct business on a level of interaction we have never experienced before. Blurring the virtual and physical worlds just makes me think of how many business opportunities and of course challenges will occur...

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Wednesday, April 18, 2007
  Developing New Incentive Models for Modern Work Groups
In these days it's trendy to collaborate, share data and information over the Web. It seems to me like the Web has quickly morphed into a giant global operating system which allows to remix the Web via mash ups. As a result of a constantly growing acceptance of social applications the global audience has set a new standard for online creative content, online news, audio and video streaming.
In an enterprise employees usually are organized in different roles around issues. Issues are identified during meetings, in conferences and discussions, then resolved between the meetings. Blogs and wikis are inevitable requirements for a modern work group.

The more I got surprised reading 'Executives Remain Wary of Web 2.0' from BusinessWeek that executives put their resources behind 'technologies that enable automation and networking'
  1. Web Services
  2. Collective Intelligence
  3. Peer-to-peer Networking
followed by mainstream Web 2.0 technologies such as
  1. Social Networking
  2. RSS
  3. Wikis
  4. Blogs
  5. Mash Ups
A major reason was that 'people with heavy knowledge tend to keep that for themselves, because that's the way they define their job'.

Well, knowledge is power and should be honored.

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Monday, March 19, 2007
  Vodafone.de still Can't Launch, 58, 59, 60!
Inconsistent title tag, several pages not reachable after launch, extensive browsing produced at least 3 open browser tabs - but finally a clear direction following T-Mobile.de into eCommerce. Private start page looks good, very aggressive, I like it! Excellent hotline, they need it.










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Wednesday, March 14, 2007
  What is Big, Red and Struggles with eCommerce...
...or was it Web-Technology? Resides on an animal...

Anyway, during the early stage of a product or service it's necessary to visualize and communicate in an effective way, to define the use-case and to deliver functional specifications with the purpose to
More:

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Tuesday, March 06, 2007
  Looking Forward to Read from Goethe and Schiller Online
On their journey towards digitization the Bavarian State Library and participating publishers cooperate with Google now to digitize copyright-(free) books and make them available through Google book search.

Besides famous German literature the library also comprehends books in Italian, French, Spanish, Latin and English language. I'm really excited about never before seen rarities.

The digitization will enrich Google's search index, offer a rich online experience for interested book lovers and represent a step forward in an open web-world respecting copyrighted books.

Of course there is also a commercial and non-commercial aspect resulting in sharing advertising revenue through a partner program established between Google and participating publishers. Publishers decide which books to exclude. In case of a copyrighted book just title author and a 'snippet' will be shown.

Interested buyers can click through and buy the book at the participating publisher. I remember something similar at another place another time...
News from Heise

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Saturday, February 03, 2007
  Polishing Screenshots in a Modern 2.0 Style with Gimp
I just discovered a great plugin for Gimp on EverDusk and with my French intuition I managed to follow the installation and execution instructions. It takes a minute to render the screenshot, but the result is worth it: Screenshot with style.

Installation and execution in English under Windows:
  1. Download the script and save it in Gimp's scripts folder: Programs/GIMP-2.0/share/gimp/2.0/scripts
  2. Restart Gimp and acquire a screenshot
  3. Find the plugin under Xtns/Script-Fu/Screenshot with style
  4. Modify the parameters according to your taste and render the screenshot, voila!

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Wednesday, January 31, 2007
  Being First to Publish New Information
Isn't it fantastic, within seconds one can take part in a worldwide distributed live-communication and reach an international audience living in states such as California, New York, Florida, Germany, China and even Israel and New Zealand?

As a result of a constantly growing acceptance of social media the global audience has set a new standard for online creative content, online news, audio and video streaming with a potential to reach participators not bounded to a single geographical region or language and thus to broaden reach and to attract the attention of niche markets and markets that did not exist before.


Godfather Theme featured by Guns n'Roses

I think I was first yesterdy :-)

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Thursday, January 25, 2007
  Custom Search Module for AJAX Libraries and Toolkits
Having a passion for AJAX I did a bit of research on AJAX libraries and toolkits mostly based on free OpenSource technology and updated my Custom AJAX Search Engine to extract information quickly with precision.

AJAX is based on open standards like JavaScript, HTML, CSS, DOM and DOM Events, XMLHttpRequest, XML and SVG, highly available in most modern Web-browsers and compatible with existing Web development technologies allowing a smooth transition to next generation Web-Apps with a strong ROI.

Currently it searches more than 30 top libraries and toolkits:

Libraries:
ActiveWidgets
Aflax
Amberjack
Reflection.js
Yahoo UI
Dojo
MochiKit.Animator
Lightbox 2
Jquery
JKL.ParseXMLparse remote XML file into JavaScript object (JSON)
Liquidx
Mapstraction
Mochikit
Openlayers
Openrecord
Openrico
Osflash
Prototype
Rialto
RobGonda
Script.aculo.us
Tacos
Technicalpursuit
Trimpath
Xajax
Toolkits
Aptana
Backbase
Bindows
G Webtoolkit
ATF
RAP
Activemq
XAP
Nexaweb
OpenJakob
Openlaszlo
Opensymphony
Taconite
Tibco
Zapatec
Zimbra
ZK1

Developing rich user experiences with RIA technologies such as AJAX makes Web-based applications response quickly and intuitive like a typical desktop application. Instead reloading a page after the old click-wait-refresh model the AJAX application stays on a page continuously while the AJAX engine handles data exchange with the server.

Building the case, AJAX Web-applications provide enormous advantages compared to conventional Web-applications, they avoid slow response times and scrolling after the page has reloaded thus improve end-user productivity, lower bandwidth consumption and costs by partial page updates and reduce the time to wait for the next page.

Applied to eCommerce systems AJAX even increases revenues making new applications easy and intuitive reducing the amount of friction for end-users.

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Thursday, December 28, 2006
  TnT 2.0 - Exploiting the Limits of Traditional Media
Exploiting the limits of traditional media hot, trendy and ground-breaking technologies, disciplines and platforms let information structure emerge instead of imposing structure, filter, sort and prioritize the information (flood) and set a serious trend for the future.

TnT 2.0TnT 2.0 - Exploiting the Limits of Traditional Media

Light-weight collaboration techniques, user-suggested tags, bottoms-up approach are just a few expressions to name in a 2.0 context.

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Monday, December 18, 2006
  Innovation Counts: Social YoUser Networks on Top of 2006 Google Zeitgeist
Well, Google is the leader in search overall and guarantees for innovation, but with focusing on one or two products it's a lot easier to innovate and to compete and the upstarts have beaten Google and of course Yahoo in some of the hottest topics on the Web: Blogging, video sharing, social networking.

Google.com Zeitgeist 2006- Top Searches
1. bebo, 2. myspace, 3. world cup, 4. metacafe, 5. radioblog, 6. wikipedia, 7. video, 8. rebelde, 9. mininova, 10. wiki

To take advantage of the business opportunities in 2007 a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

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Monday, December 04, 2006
  Web 2.0 Aftermath
As costs of Web server hardware and Internet bandwidth continue to drop setting-up database-backed websites using advanced toolkits such as innovative Ruby on Rails and AJAX interfaces has become a lot easier than a few years ago.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Most websites have just started or do not yet apply Web 2.0 characteristics, but many people talk already about what's after Web 2.0. It's pure speculation, but I think that future disruptive services will leverage further human intelligence applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies but also raise privacy concerns.

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Monday, November 27, 2006
  Trendy: More Online Video Entertainment in 2007
Since I expressed my thoughts last summer about the hottest topics on the Web Blogging, Video Sharing, Social Networking and Socializing on Tech-Based Interaction the gravity has further shifted to sites featuring online video and entertainment especially among very young target groups. BBC brought an excellent special about online video and the future of TV:
The technology behind the recent success of digital video distribution, the use of Flash which allows users to easily embed videos onto their own web pages complements that of blogging, forums, or web-pages.

I did a bit of research on the Internet for streaming video content over the Web that will enhance the online media experience for video enthusiasts. Brightcove, Bittorrent, You Tube, Veoh, Video Egg... and created a list of more than 40 sites. For the case of a very specialized scene like 'Skiing Le Face du Charvet in Val d'Isere, France' I set up a customized search engine that allows to search and find across those networks:
Here a list of more than 40 online video distribution networks:
More posts about online video:

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Thursday, November 16, 2006
  Hit my First Million, Photo Shooting on Alexa
It is the interactivity of the Internet that makes information individual and the XML-based technology that allows personalized distribution and consumption on-demand accross several content sources. I experienced a lot more traffic over the last weeks an months resulting in a quite good traffic ranking on Alexa.com.


Managing information becomes more and more important for individuals and corporations that want to use the web strategically to build value. Trends and reactions in terms of communications, marketing and technology can best be monitored in blogs and other user-generated media like web pages, chat lines, forums and message boards.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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Previous Posts
A Competition Powered by Nature
Facebook Delivers an Outstanding Performance
Turning Towards Two.Zero eCommerce
Targeting Well-defined Audience Segments
Trends in Online Shopping
Handling Open Web Application Security
Google Reader Does not Like Special Characters
A Favorite Ski Resort, l'Espace Killy, Val d'Isere...
Perfect Open Source Project Management on a Linux ...
Consumer Recomendations more Influencing than ever...

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Strategy Evaluaton
Current and Future eCommerce Challenges (HTML)
Spotlight 2.0 (HTML) | (PDF MindMap)
TnT 2.0 (PDF MindMap)