Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Thursday, June 21, 2007
  Google's Next Steps into Personalized Search
Some years ago when I decided to extend the personal and professional use of the Internet above the level of exchanging some pretty basic information I was amazed by the launch of a new product or service.

Today, 9 years after and 3 years on Google with an international experience a good knowledge of the consumer market, mobile and Internet industries, well in particular, with an excellent knowledge of interactive Web platforms designed for consumer markets it looks different.

If somebody asked me what kind of Yahoo! services I'm using regularly, I must admit that there is only Flickr left and the recent CEO exchange won't change anything in future. Yahoo! has not really any competitive services to offer, they lack decisiveness and without a clear direction, passion and commitment - weak performers stay, innovators leave - the change that is needed won't come.

If somebody asked me what kind of Google services I'm using regularly, well, there is award winning Gmail, Docs&Spreadsheets, Reader, iGoogle, Notebook, Finance, Blogger, many others and of course the most important: Search. Without search no information, without information no action. A life without search engine just sucks!

Google's automated search technology enables me to obtain nearly instant access to relevant information, it's products and services are numerous and free of charge for me sponsored by my Blogger ads. It's ideal for me to focus on new and innovative challenges.

To stay ahead requires constantly to acquire new information and to carry out and to participate in research and analysis on an international level across the globe. The increasing amount of information made it also necessary to apply new ways to look up existing information and to extract information quickly with precision: Personalization.

Well, I'm aware of privacy concerns related to gathering web history data and to anonymizing the logs after 18 months, but in the end I appreciate a fast and reliable service that searches billions of pages, three times more than its nearest rival and delivers relevant results within milliseconds. I'm excited to experience Personalized Search.

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Wednesday, February 21, 2007
  Into the Air with AJAX

Blue Angels (US Navy Flight Demonstration Squadron)

From Wikipedia:
'This aerobatic team is split into "the Diamond" (Blue Angels 1 through 4) and the Opposing Solos (Blue Angels 5 and 6). Most of their displays alternate between maneuvers performed by the Diamond and those performed by the Solos'.

Check out the new Google AJAX Search API Wizards, they are easy to integrate and a fast way to search several google videos, maps, news and books and allow mash ups and a better participation in current communications.

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Monday, December 18, 2006
  Innovation Counts: Social YoUser Networks on Top of 2006 Google Zeitgeist
Well, Google is the leader in search overall and guarantees for innovation, but with focusing on one or two products it's a lot easier to innovate and to compete and the upstarts have beaten Google and of course Yahoo in some of the hottest topics on the Web: Blogging, video sharing, social networking.

Google.com Zeitgeist 2006- Top Searches
1. bebo, 2. myspace, 3. world cup, 4. metacafe, 5. radioblog, 6. wikipedia, 7. video, 8. rebelde, 9. mininova, 10. wiki

To take advantage of the business opportunities in 2007 a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

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Saturday, November 25, 2006
  Creating Customized Applications via Mash Ups
In these days it's trendy to collaborate, share data and information over the Web. It seems to me like the Web has quickly morphed into a giant global operating system which allows to remix the Web via mash ups.

Over a period of nearly two years I posted more than 200 entries on my personal blog. The increasing amount of posts made it necessary to apply new ways to look up existing entries and to extract information quickly with precision.

Applying the state of the art Google AJAX Search API this combination of Web-based applications across different sources offers a useful, cheap and easy way to create a customized application solving this issue.

I found it easy to integrate and a fast way to search several blog posts without leaving the site and the quality of search results for my blog improved a lot applying the GblogSearch module. Reason enough to give the search box a prominent place on top of the page now.

Extracting information quickly with precision inspired me recently to create two customized search modules featuring AJAX and Video. I'm thinking already about leveraging a mash up including groupware and collaboration, information management, knowledge management, content management, work flows, multi channel facilities and single sign on. Mash ups put more power in the hands of end users.

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Monday, November 20, 2006
  Hourly Work Activity in New Product Development
Planning and leading comprehensive marketing and technology strategies in support of business goals and objectives requires expertise in directing the creation of marketing tools and steering the execution of technology programs on the one hand, on the other it requires constantly to acquire information and to carry out and to participate in technology research and analysis on an international level across the globe.

Using Google Search as research tool No.1 the hourly search activity in the the personalized search statistics reflects also activity to develop new products and services.
Isn't that a bit different from an average employee? Germany: 40.9 h/week, 29.1 payed holidays, free weekend :-)

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Friday, November 17, 2006
  Commander James Bond 007: Licence to Sell
Bond, Casino Royale, stunning girls and a list of product placements from Aston Martin over Sony Ericcson to Omega sound like a big advert event ready to kill. I haven't yet seen Casino Royale, but I've made my mind about it: I like James Bond movies and I'm going to watch Casino Royale.


Need more?

New technology and the help of digital video cameras, computer graphics and high-powered home processors are giving online fan films the ability to grow in sophistication with each new generation of digital tools.

The result is products of astonishingly high technical quality with complex scenes and cinematic camera work, that serve as an homage to characters and creations of the original movie.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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