BizDev & Product Management

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

BizDev | Markets | eCommerce| Web 2.0 | Photos

Wednesday, July 25, 2007

RSS Reader Trends among Tech-Savvy Users

Read/WriteWeb recently conducted a poll among their readers about RSS-Reader usage reflecting the trend among tech-savvy users (extract):

	July 2007	January 2007	Change
Web-based (e.g. Bloglines, Google Reader, Rojo)	59%	52%	+ 7%
Desktop (e.g. FeedDemon, NetNewsWire)	13%	19%	- 6%
Start Page (Pageflakes, Netvibes, etc)	16%	14% (+ 2%)*	no change

The big winners are browser-based RSS-readers and even start-pages became more coveted than desktop-readers.

Since I'm on Google (3 years ago) I'm moving more and more applications online making extensively use of Google services such as Gmail and Google Reader. The fact is that Firefox has become my most coveted application and since the introduction of Google Gears it's even possible to download RSS-Feeds via the Google Reader making them available offline and synchronizing them the while going online again. Cool!

Experience showed that a centralization on behalf of a user simplifies the personal information management process, thus browser-based RSS-readers and start-pages can really improve one's digital lifestyle.

Browser-based RSS-readers centralize and store information and information history across several website feeds for users and extend reach for distributers.

Personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services.

Web-based applications make collaboration easy for users and reduce maintenance costs for suppliers.

Labels: markets, rss, trend, web2.0

¶ 'RSS Reader Trends among Tech-Savvy Users' posted by eA : 1:05 PM 0 comments links to this post

Tuesday, January 30, 2007

Google Reader Supports Video Now

Screenshot via my Google Homepage

To take advantage of the Google Reader all one needs to do is to follow these little sbscription buttons:

and to make a Google Account.
More:

Labels: google, homepage, reader, rss

¶ 'Google Reader Supports Video Now' posted by eA : 1:25 PM 0 comments links to this post

Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

About Me