Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, December 04, 2006
  Web 2.0 Aftermath
As costs of Web server hardware and Internet bandwidth continue to drop setting-up database-backed websites using advanced toolkits such as innovative Ruby on Rails and AJAX interfaces has become a lot easier than a few years ago.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Most websites have just started or do not yet apply Web 2.0 characteristics, but many people talk already about what's after Web 2.0. It's pure speculation, but I think that future disruptive services will leverage further human intelligence applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies but also raise privacy concerns.

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Wednesday, October 04, 2006
  Ruby on Rails with TnT 2.0
The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text.

As products and experiences become more complicated or gain new capabilities new technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology helping customers, users, audiences and participants effectively use or experience these solutions.

TnT 2.0
TnT 2.0 - New Product & Service Development

Using a powerful Model-view-controller (MVC) software architecture applying principles such as 'Don't repeat yourself' (DRY) and 'Convention Over Configuration' Ruby on Rails (RoR) is an excellent hyper productive framework to realize new ideas and help customers, users, audiences and participants effectively use or experience these solutions. Having the Prototype Javascript Framework already in place it's easy to develop and apply usful dynamic visual effects and user interface elements based on AJAX.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

As a passionate application developer it takes one afternoon from initial installation to deploying the first application. Just follow these guidelines:

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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Previous Posts
A Competition Powered by Nature
Facebook Delivers an Outstanding Performance
Turning Towards Two.Zero eCommerce
Targeting Well-defined Audience Segments
Trends in Online Shopping
Handling Open Web Application Security
Google Reader Does not Like Special Characters
A Favorite Ski Resort, l'Espace Killy, Val d'Isere...
Perfect Open Source Project Management on a Linux ...
Consumer Recomendations more Influencing than ever...

Tagging Thing
Ajax | Branding | Checkout | Collaboration | Diving | Entertainment | Checkout | Google | Lifestyle | Movies | Photos | Strategy | Networking | Productivity | Videos | Web 2.0

Strategy Evaluaton
Current and Future eCommerce Challenges (HTML)
Spotlight 2.0 (HTML) | (PDF MindMap)
TnT 2.0 (PDF MindMap)