Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Thursday, March 01, 2007
  Consumer Internet into the Office
Personalized Start-Pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services.

As a result of user demand more and more gadgets are developed for this very competitive portal market. A recent deal between IBM and Google introduces more than 4000 Google Gadgets to the users of IBM WebSphere.

From Reuters:
'SAN FRANCISCO (Reuters) - IBM (IBM.N: Quote, Profile , Research) has reached a deal with Google Inc. (GOOG.O: Quote, Profile , Research) to bring the consumer Internet into the office by piping YouTube and thousands of other Web programs into IBM software used by millions of office workers.'
With this approach Google's Gadgets fuse in the IBM WebSphere Portal, converge in customer interactions and represent a further step towards a personalized customer experience.

More from Reuters:
'IBM WebSphere is the global market leader for portal software with a roughly 30 percent share, according to Gartner and IDC surveys. It competes with SharePoint from Microsoft Corp.'
'Customers such as German airline Deutsche Lufthansa and Disney hotel operator Starwood Hotels will now be able use Google Gadgets.'
Also:

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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