Andreas Engel - BizDev & Marketing Consulting
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Tuesday, March 20, 2007
  Adding a Theme to Google Homepage
Using Google Start-Page as an information resource it's possible now to customize its appearance selecting a theme. Entering your zip-code it even promises to change its look and feel according to current sunrise and sunset times: Lovely.
'This theme will dynamically change to match your time of day, including local sunrise and sunset times.'

















For the instant there is just six themes available, but I think over long term it might become a new playground for creative designers.

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Thursday, March 01, 2007
  Consumer Internet into the Office
Personalized Start-Pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services.

As a result of user demand more and more gadgets are developed for this very competitive portal market. A recent deal between IBM and Google introduces more than 4000 Google Gadgets to the users of IBM WebSphere.

From Reuters:
'SAN FRANCISCO (Reuters) - IBM (IBM.N: Quote, Profile , Research) has reached a deal with Google Inc. (GOOG.O: Quote, Profile , Research) to bring the consumer Internet into the office by piping YouTube and thousands of other Web programs into IBM software used by millions of office workers.'
With this approach Google's Gadgets fuse in the IBM WebSphere Portal, converge in customer interactions and represent a further step towards a personalized customer experience.

More from Reuters:
'IBM WebSphere is the global market leader for portal software with a roughly 30 percent share, according to Gartner and IDC surveys. It competes with SharePoint from Microsoft Corp.'
'Customers such as German airline Deutsche Lufthansa and Disney hotel operator Starwood Hotels will now be able use Google Gadgets.'
Also:

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Tuesday, January 30, 2007
  Google Reader Supports Video Now

Screenshot via my Google Homepage

To take advantage of the Google Reader all one needs to do is to follow these little sbscription buttons:Site Feed or and to make a Google Account.
More:

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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Previous Posts
A Competition Powered by Nature
Facebook Delivers an Outstanding Performance
Turning Towards Two.Zero eCommerce
Targeting Well-defined Audience Segments
Trends in Online Shopping
Handling Open Web Application Security
Google Reader Does not Like Special Characters
A Favorite Ski Resort, l'Espace Killy, Val d'Isere...
Perfect Open Source Project Management on a Linux ...
Consumer Recomendations more Influencing than ever...

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