Andreas Engel - BizDev & Marketing Consulting
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Wednesday, June 20, 2007
  FedEx Shipping Discount for Google Checkout Merchants
Nearly a year ago (June 2006) Google Checkout launched in the US, surpassed PayPal's Express Checkout already and announced already the next step: Google Checkout and FedEx teamed up to save Google Checkout merchants money through the FedEx Advantage program:
From FedEx:
'You know you can count on FedEx to deliver expertise, great service and great value for all your shipping needs, virtually anytime, anywhere. And there are no enrollment fees and no minimum shipping-volume requirements, so you can start saving quickly with the FedEx Advantage program!'
Google and eBay created the two most successful business models (Search and Auctions) on the Internet and became market leader in their respective core markets, but expanding into new markets led to an increasing overlap in products, customers, and business models.

Google tapped into eBay's fixed price business competing in products, customers, and business model leveraging cost-effectiveness, checkout adoption and lots of room for further expansion.

Excellent market entry, just after one year Google is the winner on the checkout front!

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'The Internet is shifting to a medium that is more and more structured with a decentralized authority. Google is King of the Web.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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