Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, August 03, 2007
  Welcome to the Payments Club, Amazon FPS Started
Today Amazon Flexible Payments Service (Amazon FPS) designed as a Web-service tailored to the needs of developers launched on top of Amazon's reliable and scalable payment infrastructure. It claims to be flexible, inexpensive, reliable and secure, supports micro payments, enables 69 mio. active Amazon customers to use FPS and the most important, they have experience -- Amazon processes global payments for more than a decade now.

More than a year ago when I had the idea 'Why not Using Online-Payments to Checkout?' 37% of all US-bills were payed by check. Although it's very traditional in the US to pay by check I'm still convinced that there is a huge consumer demand for new payment technologies, including cash, checks, credit cards, debit cards, stored value cards and Internet banking.

Alternative payment platforms are already catching up among the top 200 e-commerce sites, Bill Me Later commanded 28 percent market share with PayPal and Google Checkout representing 26 percent and 13 percent, as a recent poll showed.

Amazon FPS complements other Amazon Web-services like S3 and EC2, offers code snippets in C#, Java, PHP, and Ruby code and with the progress of eCommerce it is a big step forward in terms leveraging the long tail – I'm excited what kind of services will make use of FPS.

It took Google 9 and 1/2 months after initial launch in the US and 3 weeks after being certified for e-money by the UK-based FSA to launch Google Checkout across Europe of course first in the UK.

I'm wondering when Amazon FPS will come to Europe.

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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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