Andreas Engel - BizDev & Marketing Consulting
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Friday, March 02, 2007
  New BBC/Google-YouTube Media Deal
As the worlds of TV, entertainment, computing, and communication go digital the trend has shifted towards digital media and an online lifestyle. With a current market share of 54% Google/YouTube dominate the Online Video Market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

With the potential to attract new audiences in and outside the UK BBC's media marketing is shifting to a new format, online video. From BBC: BBC strikes Google-YouTube deal:
'Three YouTube channels - one for news and two for entertainment - will showcase short clips of BBC content.'
'YouTube is a promotional vehicle for us.'
Producing a contoversial discussion BBC also takes advantage of a new revenue-sharing mechanism that would "reward creativity" announced by YouTube founder Chad Hurley in January:
'The deal is likely to be controversial with other media companies, who have accused the BBC of straying from its licence-fee funded public service remit and moving too far into commercial web ventures.'
More:

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Monday, November 27, 2006
  Trendy: More Online Video Entertainment in 2007
Since I expressed my thoughts last summer about the hottest topics on the Web Blogging, Video Sharing, Social Networking and Socializing on Tech-Based Interaction the gravity has further shifted to sites featuring online video and entertainment especially among very young target groups. BBC brought an excellent special about online video and the future of TV:
The technology behind the recent success of digital video distribution, the use of Flash which allows users to easily embed videos onto their own web pages complements that of blogging, forums, or web-pages.

I did a bit of research on the Internet for streaming video content over the Web that will enhance the online media experience for video enthusiasts. Brightcove, Bittorrent, You Tube, Veoh, Video Egg... and created a list of more than 40 sites. For the case of a very specialized scene like 'Skiing Le Face du Charvet in Val d'Isere, France' I set up a customized search engine that allows to search and find across those networks:
Here a list of more than 40 online video distribution networks:
More posts about online video:

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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Previous Posts
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