Turning Towards Two.Zero eCommerce The most influencing factors for online shopping are still convenience, trust and quality of information.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's and Web-services. Web 2.0 features increase brand loyalty and customer retention.

• Current and Future eCommerce Challenges

It's a very early stage, but innovative services on the horizon already leverage human intelligence filtering content by trusted friends and community features applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies and allow even better collaboration online and improved search results for products and services.

It's not the big guys who drive this evolution, it's smaller but smarter social commerce sites like Kaboodle, ThisNext, Wishpot and StyleHive that have triggered an unprecedented social commerce phenomenon 'customers communicating with customers' and a resurgence in the Long Tail economy.

But also the big U.S. retailers like Wal-Mart, HomeDepot, Kroger, Costco and Target, expertise providers like iVillage and WebMD and of course the great online shopping portals like eBay, Amazon.com, BizRate.com, MySimon.com, YahooShopping, NexTag.com, Overstock.com, Shopping.com, Pricerunner.com, PricingCentral.com, MSN Shopping, Shop.com and Shopzilla and B2B eCommerce portals like the Chinese Globaby.com and Alibaba.com have started to apply Web 2.0 features and most of them are known in Germany and Europe, too.

Time for eCommerce to meet two.zero now.

• Targeting Well-defined Audience Segments
• Trends in Online Shopping

Labels: collaboration, ecommerce, markets, Semantic Web, web2.0

  ¶ 'Turning Towards Two.Zero eCommerce' posted by eA : 10:00 PM  1 comments links to this post

  Web 2.0 Aftermath As costs of Web server hardware and Internet bandwidth continue to drop setting-up database-backed websites using advanced toolkits such as innovative Ruby on Rails and AJAX interfaces has become a lot easier than a few years ago.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Most websites have just started or do not yet apply Web 2.0 characteristics, but many people talk already about what's after Web 2.0. It's pure speculation, but I think that future disruptive services will leverage further human intelligence applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies but also raise privacy concerns.

Labels: ajax, bizdev, FOAF, rails, Semantic Web, web2.0

  ¶ 'Web 2.0 Aftermath' posted by eA : 7:10 PM  0 comments links to this post