Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, December 04, 2006
  Web 2.0 Aftermath
As costs of Web server hardware and Internet bandwidth continue to drop setting-up database-backed websites using advanced toolkits such as innovative Ruby on Rails and AJAX interfaces has become a lot easier than a few years ago.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Most websites have just started or do not yet apply Web 2.0 characteristics, but many people talk already about what's after Web 2.0. It's pure speculation, but I think that future disruptive services will leverage further human intelligence applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies but also raise privacy concerns.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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