Targeting Well-defined Audience Segments

Accessing the Internet at high speeds has several positive effects on Internet usage resulting in higher connectivity and new sorts of services.

Due to better transparency today its possible to reach one's audience when they are searching online, while researching a product or service and when they are spending time online on activities like social networking or watching videos.

I'm expecting more new touch-points in 2008 due to an evolving digital landscape, just thinking of innovative messaging services...

Phantastic capture, taken at Playa Chica, Tarifa, Spain, southernmost point of Europe.

Labels: advertising, bizdev, photos, spain, travel

  ¶ 'Targeting Well-defined Audience Segments' posted by eA : 7:41 PM  0 comments links to this post

  Trends in Online Shopping Keeping myself informed about the American market the Pew Internet & American Life Project is an excellent independent resource to gather trusted, high-quality information. The key findings of a recent publication (PDF) were:

'American internet users have embraced online shopping because they say it is convenient and a time-saver.'
'At the same time, most online Americans have high levels of concern about sending personal or credit card information over the internet.'
'More than half of internet users encounter frustrations and other frictions in the course of online shopping.'

So the most influencing factors for online shopping are still convenience, trust and quality of information. However people's behavior in researching buying related information and decision making has changed during the last months:

• Consumer Recomendations more Influencing than ever
• Current and Future eCommerce Challenges

eCommerce maturing in the US is moving "full steam ahead" and is years away from saturation, with double-digit growth expected for several years. As experience showed easy to use tools do have a huge impact on the way people and companies interact in communications, digital media and business. Web 2.0 features give control to the user, increase brand loyalty and customer retention and can make products and services benefit from a word-of-mouth.

• Brand the most Valuable Asset of a Global Company

Labels: branding, ecommerce, markets, web2.0

  ¶ 'Trends in Online Shopping' posted by eA : 12:08 PM  0 comments links to this post

  Handling Open Web Application Security As the market dynamics change digital business is quickly becoming the method of choice for any enterprise to offer products and services on-demand to their market applying next-generation information infrastructures with AJAX as an ideal partner to complement modern SOA architectures.

But moving applications to the Web also brings up a lot of questions how to deal with security issues. The OWASP is an open project and a community to help make informed decisions about Web application security risks. In 2007 the most serious web application vulnerabilities (as PDF) were:

1. Cross Site Scripting (XSS)
2. Injection Flaws
3. Malicious File Execution
4. Insecure Direct Object Reference
5. Cross Site Request Forgery (CSRF)
6. Information Leakage and Improper Error Handling
7. Broken Authentication and Session Management
8. Insecure Cryptographic Storage
9. Insecure Communications
10. Failure to Restrict URL Access

For the most prevalent Web application frameworks and especially for open source development, where open source software became the most prominent face of open source the OWASP project represents an excellent ressource to stay informed and make decisions about application security.

The project also provides a comprehensive guide to build secure Web applications and Web services and many recommendations also for projectmanagers, application owners and of course C-level executives.

Labels: ajax, bizdev, security, soa, web2.0

  ¶ 'Handling Open Web Application Security' posted by eA : 12:24 PM  0 comments links to this post