Andreas Engel - BizDev & Marketing Consulting
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Friday, April 27, 2007
  Funtastic Artistic do Brazil: Capoeira at Jericoacoara

It's a pleasure to watch this guy celebrating the high arts of capoeira in Jericoacoara, located in the northeast of Brazil, close to the equator. Powered by natural trade winds it's the number one place for radical sports such as windsurfing and kite in Brazil. Excellent skills, perfect conditions, beautiful beaches...

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Monday, April 23, 2007
  Brand the most Valuable Asset of a Global Company
Just received the 2007 BRANDZ Top 100 Most Powerful Brands report established by Millward Brown Optimor. As businesses go global and information becomes more and more critical it's the brand that leads the most valuable assets of a company, well and of course it's Google to lead the list:

Brand | Brand Value | Change from year before
1 Google | 66,434 | 77%
2 GE (General Electric) | 61,880 | 11%
3 Microsoft | 54,951 | -11%
4 Coca-Cola | 44,134 | 7%
5 China Mobile | 41,214 | 5%
...
22 Vodafone 21,107 -12%
42 Yahoo! | 13,201 | -6%
43 eBay | 12,927 | -2%
67 Orange | 9,922 | 5%
77 T-Mobile | 8,047 | -32%
92 Amazon | 5,964 | 0%

Hottest topic in technology:
in mobile communications:
Managing information becomes more and more important for individuals and corporations that want to use the web strategically to build value. Easy to use tools will have a huge impact on the way people and companies interact in communications, digital media and business.

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Thursday, April 19, 2007
  Rebranding into Google Product Search
To get a better understanding what it is, it's Google Product Search now, no longer Froogle and can be found as a vertical search option under the 'more' link on Google.com.
Google Product Search Home

The results page initially sorted by relevance got a more user friendly outfit moving the products and the filter for Google Checkout to the top of the page and the other refinements to the bottom, thus Google Product Search promotes Google Checkout.

Google Product Search Results

Since people tend to start their web search from the main Google site the newly branded Google Product Search got a prominent position on top of the web results page:

Google Product Search Promotion

Overall it's a step into a more serious product strategy. Of course, there is also competition from other comparison engines like Yahoo Shopping & PayPal, who might follow this strategy pushing the paypal checkout button and Shopzilla, Shopping.com (eBay), Dealio...
From Google:

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Wednesday, April 18, 2007
  Developing New Incentive Models for Modern Work Groups
In these days it's trendy to collaborate, share data and information over the Web. It seems to me like the Web has quickly morphed into a giant global operating system which allows to remix the Web via mash ups. As a result of a constantly growing acceptance of social applications the global audience has set a new standard for online creative content, online news, audio and video streaming.
In an enterprise employees usually are organized in different roles around issues. Issues are identified during meetings, in conferences and discussions, then resolved between the meetings. Blogs and wikis are inevitable requirements for a modern work group.

The more I got surprised reading 'Executives Remain Wary of Web 2.0' from BusinessWeek that executives put their resources behind 'technologies that enable automation and networking'
  1. Web Services
  2. Collective Intelligence
  3. Peer-to-peer Networking
followed by mainstream Web 2.0 technologies such as
  1. Social Networking
  2. RSS
  3. Wikis
  4. Blogs
  5. Mash Ups
A major reason was that 'people with heavy knowledge tend to keep that for themselves, because that's the way they define their job'.

Well, knowledge is power and should be honored.

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Friday, April 13, 2007
  Google Checkout Launched in the UK Today
9 and 1/2 months after initial launch in the US and 3 weeks after being certified for e-money by the UK-based FSA Google Checkout launched as expected within Europe of course first in the UK.From initial advertising to final checkout it's an experience that reduces costs of Google AdWords campaigns through clever financial incentives providing free transaction processing until 2008. It's also a good base for strategic partnerships.
Centralization into a single online payment method provides many practical benefits for citizens, I'm thinking of travelling, buying goods and services abroad, particularly when coupled with the progress of e-commerce it is a big step forward in user friendliness.

Main Competitor is PayPal.

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Friday, April 06, 2007
  Thrilling Moments Diving with Oceanic White Tip Sharks

Red Sea Diving Safari: Marsa Shagra, Southern Egypt

Amazing: Being so close to Oceanic White Tip sharks that one could touch them - probably the guy in the boat thinks about whether to dive or better not.

Extensive opportunity watching Oceanic White Tips swimming towards the camera, circling underneath and swimming away again, fantastic pictures and thrilling scenes throughout the video.

The potential of sharing videos is to reach participators not bounded to a single geographical region and thus to broaden reach and to attract the attention of niche markets and markets that did not exist before. More:

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Wednesday, April 04, 2007
  Second Life Casinos in the Headlines
According to eCOGRA people say 'the best things about Internet gambling are ‘convenience and accessibility’ and ‘fun and excitement’, while ‘losing’ and ‘financial implications’ came top of the worst things.'
According to Reuters it seems like 'wannabe casino-style operators' have invaded SL and attracted the attention of the FBI probing Second Life gambling casinos. From Reuters:
'Hundreds of casinos offering poker, slot machines and blackjack can be found in Second Life.'
Immersive environments like Second Life create an even more exciting 3D experience and people are using them as a platform to meet, communicate and shop, to participate in virtual 3D events and to conduct gambling on a level of interaction they have never experienced before.

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Monday, April 02, 2007
  Soon New Gmail Capacity: Infinity Plus One
Despite extensively making use of Gmail backing up files, mails and articles labeling them and archiving them I never ran out of space or lost any data on Gmail. But good to know that Google will increase Gmail's capacity to 'Infinity Plus One'. First I did not understand what it means, but after reading this article especially these sequences:
'...they would be using new RAID technologies which allow them to store copies of e-mail in parallel universes'
'"Once your Yahoo e-mail box is full, you'll be able to transfer it to Gmail and add one more message," said Tomkins. "Those Yahoos will have a hard time beating that."'
it clarified - and the new RAID technologies make data even more safe. Late April fool's, but probably true one day.

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  Releasing My Current Skill Set
As products and experiences become more complicated or gain new capabilities new technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology helping customers, users, audiences and participants effectively use or experience these solutions.

During the early stage of a product or service I'm often creating designs and mockups to visualize and communicate in an effective way, to define the use-case, to deliver functional specifications or to code with the purpose to
Besides BizDev I'm offering:
  1. Product & Service Development • Team Building & Management • Service Management (ITIL)
  2. Market Research & Analysis • Budget Preparation / Administration • Languages: German / English
Orientation

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Sunday, April 01, 2007
  Southernmost Point of Europe: Tarifa, Spain

Kites on Tarifa Beach, originally uploaded by itsamish.

Mekka of surf innovation and reputed to be the windiest town in Europe: The high arts of kiteboarding today have less to do with surfing than with flying - Gibraltar isn't far away.

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  Betting and Gambling Safe Online with eCOGRA
As the field of e-commerce and online gaming begins to mature eCOGRA (eCommerce and Online Gaming Regulation and Assurance) has set a standard for the online gaming industry approving sites with the 'eCOGRA Play It Safe' seal. An accredited site ensures eCOGRA compliance providing player protection, fair gaming and responsible conduct. View their Generally Accepted Practices (eGAP) for Casinos and Poker.
As betting and gambling online has hit the headlines during the last months the eCOGRA global online gambler report provides excellent insights and knowledge about the attitude and behavior of gamblers. Here some extracts:
'The best things about Internet gambling are ‘convenience and accessibility’ and ‘fun and excitement’, while ‘losing’ and ‘financial implications’ came top of the worst things.'
'The average player is male (73.8%), aged 26-35 (26.9%), play 2-3 times per week (26.8%), played for 2-3 years (23.6%), plays for between 1-2 hours per session (33.3%)...'

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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