Andreas Engel - BizDev & Marketing Consulting
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Thursday, December 28, 2006
  HAPPY HOLIDAYS & HAPPY NEW YEAR!
Val d'Isere, l'Espace Killy
The slide show will tell you about some of my favorite off-piste that l'Espace Killy offers. I present these more to be viewed where we have skied rather than to encourage you to do the same. The risk zero doesn't exist in the mountains. Off-piste skiing involves analyzing the mountain to find these safer areas, skiing in a manner that minimizes risk and being equipped.

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  TnT 2.0 - Exploiting the Limits of Traditional Media
Exploiting the limits of traditional media hot, trendy and ground-breaking technologies, disciplines and platforms let information structure emerge instead of imposing structure, filter, sort and prioritize the information (flood) and set a serious trend for the future.

TnT 2.0TnT 2.0 - Exploiting the Limits of Traditional Media

Light-weight collaboration techniques, user-suggested tags, bottoms-up approach are just a few expressions to name in a 2.0 context.

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  Once your Boss Calls you a 'Fieldmarshall'...
...you are an ENTJ ('Myers-Briggs Test For Programmers'):
'Business executives, CEOs, organization founders, business administrators, managers, entrepreneurs, judges, lawyers, computer consultants, university professors, politicians, credit investigators, labor relations worker, marketing department manager, mortgage banker, systems analysts, scientists.

They are born to lead and can steer the organization towards their vision, using their excellent organizing and understanding of what needs to get done.'
ENTJ's are:
  1. Aggressive
  2. To the Point
  3. Decisive
Some hints for 'HR managers':
'The Myers-Briggs Type Indicator is frequently used in the areas of pedagogy, group dynamics, employee training, leadership training, marriage counseling, and personal development. Fieldmarshals search more for goals and policy than they do for procedures and regulations.' (Wikipedia)

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Monday, December 18, 2006
  Innovation Counts: Social YoUser Networks on Top of 2006 Google Zeitgeist
Well, Google is the leader in search overall and guarantees for innovation, but with focusing on one or two products it's a lot easier to innovate and to compete and the upstarts have beaten Google and of course Yahoo in some of the hottest topics on the Web: Blogging, video sharing, social networking.

Google.com Zeitgeist 2006- Top Searches
1. bebo, 2. myspace, 3. world cup, 4. metacafe, 5. radioblog, 6. wikipedia, 7. video, 8. rebelde, 9. mininova, 10. wiki

To take advantage of the business opportunities in 2007 a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

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  Design and YoUser-centric Innovation
The ability to anticipate YoUser needs and to think outside the box are key factors to focus on YoUser-centric innovation with a core competence in creativity and new forms of innovation driving it forward based on an intimate understanding of YoUser culture.

Design and innovation can actually reshape an entire brand or the marketplace in which it exists and create an experience that YoUsers remember. During the early stage of a product or service I'm often creating designs and mockups to visualize and communicate in an effective way, to define the use-case, to deliver functional specifications or to code with the purpose to

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  Social YoUser Models in 2007
User's most coveted sites have one in common: YoUser-generated content. The new Me-, My-, You-sites give control to the user and benefit from a word-of-mouth spreading through blogs and social networking resulting in an explosive growth.

Today, a YoUser's personal IT infrastructures and services often are equal to or better than even sophisticated enterprises. The emergence of Internet platforms, new technologies and a nearly ubiquitous Internet access furthered this evolution exploiting the limits of traditional media.

The modern YoUser will become increasingly dissatisfied in doing business with low-tech enterprises.

Shaping a business model based on the idea of a community means to balance the divergent interests of YoUsers, artists, the entertainment industry and technology.

Besides selling one's own products and services current business models for the YoUser involve
I think that over the next few years many people will spend a lot more time on the Internet using it as a platform to meet, communicate and shop, to participate in virtual 3D events and to conduct business on a level of interaction we have never experienced before. Blurring the virtual and physical worlds just makes me think of how many business opportunities and of course challenges will occur in 2007.

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Tuesday, December 12, 2006
  Wayback Machine, a Look into 2004
Although I'm more a person that looks ahead sometimes I'm looking back into time and this time I looked into the Internet Archive via the Wayback Machine and found a great project I did in 2004, nearly three years ago and very advanced for that time when nobody talked about Web-OS, AJAX and CO.

That time I just needed a flexible CMS for my personal needs, international presentation and collaboration and launched an international platform containing the LAMP based Typo3 CMS including blog, press center, eCards, eShop, cross format search, account area with subscriptions, multimedia center, banner management, downloads, contact management, business intelligence, multisite, multilanguage, automatic language detection: german/english and many more useful features.

With a focus on content and community that platform provided a starting point and gateway to other resources on the Internet or intranet. Visitors and customers could communicate, share interests and process their business in an efficient way. Internet technology layed the foundations therefor: The high dynamic of digital economy requires a continuous evolution and adjustment of the business concept.

Here some Screenshots:



Today the OpenSource based Typo3 is among the Top 100 most influencial IT companies that innovate and deliver products and services that further the evolution of digital content. Other members are Adobe, Apple, 37Signals...

Wikipedia about the Internet Archive:
'The Internet Archive (IA) is a non-profit organization dedicated to maintaining an archive of Web and multimedia resources. Located at the Presidio in San Francisco, California, this archive includes "snapshots of the World Wide Web" (archived copies of pages, taken at various points in time)'.

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Monday, December 04, 2006
  Yahoo Insights in Public Discussion
I don't need Yahoo at all, but new technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology helping customers, users, audiences and participants effectively use or experience these solutions. It would be a pitty to abandon services like Flickr or Delicious.

I just discovered the 'Peanut Butter Manifesto' on WSJ quoting 'Brad Garlinghouse', a Yahoo senior vice president about products and services.
'We lack decisiveness. Combine a lack of focus with unclear ownership, and the result is that decisions are either not made or are made when it is already too late. Without a clear and focused vision, and without complete clarity of ownership, we lack a macro perspective to guide our decisions and visibility into who should make those decisions. We are repeatedly stymied by challenging and hairy decisions. We are held hostage by our analysis paralysis.

We end up with competing (or redundant) initiatives and synergistic opportunities living in the different silos of our company.

• YME vs. Musicmatch
• Flickr vs. Photos
• YMG video vs. Search video
• Deli.cio.us vs. myweb
• Messenger and plug-ins vs. Sidebar and widgets
• Social media vs. 360 and Groups
• Front page vs. YMG
• Global strategy from BU'vs. Global strategy from Int'l

We have lost our passion to win. Far too many employees are "phoning" it in, lacking the passion and commitment to be a part of the solution. We sit idly by while -- at all levels -- employees are enabled to "hang around". Where is the accountability? Moreover, our compensation systems don't align to our overall success. Weak performers that have been around for years are rewarded. And many of our top performers aren't adequately recognized for their efforts.
As a result, the employees that we really need to stay (leaders, risk-takers, innovators, passionate) become discouraged and leave. Unfortunately many who opt to stay are not the ones who will lead us through the dramatic change that is needed'.

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  Web 2.0 Aftermath
As costs of Web server hardware and Internet bandwidth continue to drop setting-up database-backed websites using advanced toolkits such as innovative Ruby on Rails and AJAX interfaces has become a lot easier than a few years ago.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Most websites have just started or do not yet apply Web 2.0 characteristics, but many people talk already about what's after Web 2.0. It's pure speculation, but I think that future disruptive services will leverage further human intelligence applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies but also raise privacy concerns.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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Previous Posts
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Strategy Evaluaton
Current and Future eCommerce Challenges (HTML)
Spotlight 2.0 (HTML) | (PDF MindMap)
TnT 2.0 (PDF MindMap)