Andreas Engel - BizDev & Marketing Consulting
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Friday, September 29, 2006
  Centralizing Information with new Google Reader
With the new single personal Google Reader gathering information becomes an experience that centralizes and stores information and information history across several website feeds for users and extends reach for distributers.

Experience showed that a centralization on behalf of a user simplifies the personal information management process, thus the new Google Reader can really improve one's digital lifestyle.


All one needs to do is to follow these little sbscription buttons:Site Feed or and to make a Google Account. View more info in this little video:

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Thursday, September 28, 2006
  AJAX Toolkits of course OpenSource
Developing rich user experiences with RIA technologies such as AJAX makes Web-based applications response quickly and intuitive like a typical desktop application. Instead reloading a page after the old click-wait-refresh model the AJAX application stays on a page continuously while the AJAX engine handles data exchange with the server.

Building the case, AJAX Web-applications provide enormous advantages compared to conventional Web-applications, they avoid slow response times and scrolling after the page has reloded thus improve end-user productivity, lower bandwidth consumption and costs by partial page updates and reduce the time to wait for the next page.

Applied to eComerce systems AJAX even increases revenues making new applications easy and intuitive reducing the amount of friction for end-users.

My favorite OpenSource AJAX toolkits include DOJO, PROTOTYPE-based RICO and SCRIPT.ACULO.US, which supports Gucci and Apple Aperture. Another interesting framework represents the upcoming OpenLaszlo project Legals, which is projected to be available by the end of the year 2006.

Ajax toolkits usually provide cross-platform and cross-browser independence, are compatible to existing web development technologies allowing a smooth transition to next generation Web-Apps with a strong ROI.

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Wednesday, September 27, 2006
  Updated Easy Structure to Strategy 2.0 Evaluation
Strategy 2.0Driven by challenging activities like communications, content, search and commerce starting a blog, IP-telephoning, producing and sharing videos, or collaboratively working on a Web-based product has become as easy as never before since modern Internet platforms, Web 2.0 technologies and a nearly ubiquitous Internet access support the instant messaging (IM), collaboration, blog and multimedia environments as well as eCommerce transactions and online banking. Download here:
Directing the creation of marketing tools and steering the execution of marketing and technology programs, successfully driving growth in targeted markets through implementation of key projects, building and guiding top-performing teams means to embrace the Web's unique strength, interaction and participation. Now in Web 2.0 new applications let users combine data and functionality from a variety of sources into a custom environment blurring the line between software and the Internet using an architecture of participation.

I think that the Internet continues to be a world-wide entertainment, broadcasting, information and collaboration medium with a commercialization aspect, resulting in an extremely effective transition into electronic commerce, information acquisition and community operations and it's unique strength lies in letting users personalize their news, communication and entertainment online, in Web logs and instant messages, file sharing, search queries and social software.

Spending time and energy creating compelling content is an exiting user-trend today and becomes even more popular participating in online multi-player games and communities. Information today is right at one's fingertips to search for videos, to track a package, to search for things in books or to check flight data within seconds.

Making interaction commercially successful requires users to create wonderful things. An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.
 
Tuesday, September 26, 2006
  Spotlight 2.0 - Self-Expression, Collaboration and Openess
Exploiting the limits of TV the widespread popularity through the process of Internet sharing has produced a viral phenomenon where digital transmission via internet does not entail the cost of TV, radio, or print dissemination.

Taking an existing viral thing creating one's own version of it and respreading it reminds me a bit of the success of open source development, where open source software became the most prominent face of open source. The open source concept has now been applied to media other than computer programs, e.g., by Creative Commons to allow content manipulation and sharing.

The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text.

Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as RSS-Readers and social bookmarks to organize one's own personalized feeds and I think it's high time to ponder new models based on digital syndication.

Spotlight 2.0
Spotlight 2.0 - New Product & Service Creation


Extending it to the big media companies it's just unbelievable how true these thoughts became as services need to match the connectivity needs of customers' lifestyles. Welcome to a new on-demand world! With these new syndication models and the increasing web viewership it's clear that new online products and services will generate new streams of revenue over the next years.

The technology behind the recent success demonstrates that simplicity is anothertime a competitive advantage.

Companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible platform to optimize value for an on-demand world. More
 
Monday, September 25, 2006
  Trendspotting a Web of User-Generated Content
During Web 1.0 design and content were dictated and information was stored in documents, now in Web 2.0 new applications let users combine data and functionality from a variety of sources into a custom environment blurring the line between software and the Internet using an architecture of participation.

SMT 2.0
SMT 2.0 - Strategy for Marketing & Technology

Participating in a social network centered on user-generated content has become one of the most exiting trends today. Free and easy interaction, staying in touch with friends, finding long lost friends, and meeting new people encourages users as well as visitors to share comments, photos and videos, read and write blogs or just hang out.

Learning a new program for self-expression, calculation or collaboration takes a few minutes total today, it doesn't require any skills and within seconds one can take part in a worldwide distributed live-communication using modern Web 2.0 technology like a blog, shared wikis, RSS, folksonomies and AJAX to organize important information in hassle-free Web sites.

Additional today's Web-based platforms let information structure emerge instead of imposing structure, filter, sort and prioritize the information (flood) and set a serious trend for the future. Light-weight collaboration techniques, user-suggested tags, bottoms-up approach are just a few expressions to name in a 2.0 context.

TnT 2.0
TnT 2.0 - New Product & Service Development

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

I think that over the next 10 years many people will spend a lot more time on the Internet using it as a platform to meet, communicate and shop, to participate in virtual 3D events and to conduct business on a level of interaction we have never experienced before. Blurring the virtual and physical worlds just makes me think of how many business opportunities and of course challenges will occur...

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Saturday, September 23, 2006
  AJAX Will Transform Web-based Applications Forever
The user trend shifted towards digital media and an online lifestyle with a rapid adoption of broadband that made it possible to move more and more applications to the Web with technologies standing out by an intuitive and natural user interaction reducing the amount of friction for people to communicate, interact with and control personal media online.

The technology behind the recent success of Web-based applications, the use of AJAX provides a new user interaction model delivering highly interactive, desktop-like user experiences called RIA's, Rich Internet Applications. Instead reloading a page the Ajax application stays on a page continuously while the Ajax engine handles data exchange with the server.

AJAX is based on open standards like JavaScript, HTML, CSS, DOM and DOM Events, XMLHttpRequest, XML and SVG, highly available in most modern Web-browsers and compatible with existing Web development technologies allowing a smooth transition to next generation Web-Apps with a strong ROI.

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  IP Will Transform Communications Forever
Digital business is quickly becoming the method of choice for any enterprise to offer products and services on-demand to their market. IP and IP-based products and services with a focus on new user-centric broadband services transform already and will continue to transform communications within the fastest moving market in the world today. Just like Skype, JAJAH is based on a P2P (peer-to-peer) network system.

When I expressed my thought's about voice-data convergence last year I think I was perfectly right with my assumption:
'IP Telephony and VoIP, new communications technologies made possible by the Internet lead to new classes of business applications. The entire voice and data networks are moving towards a single network and of course there will be opportunities and threats.

Yearly price decreases for data services and for voice services can be expected.'
An intense competition in voice prices, exploding multimedia content, new devices and IP based networks made it neccessary to create seamless informations and communications services that meet the needs of targeted customer segments.

Seamless roaming between cellular and fixed wireless networks allow already and will continue to allow home users and mobile users to value, access and use content and applications in their own individual way.

To recognize these user needs will be critical to competitiveness.
 

'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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Previous Posts
Facebook Delivers an Outstanding Performance
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Strategy Evaluaton
Current and Future eCommerce Challenges (HTML)
Spotlight 2.0 (HTML) | (PDF MindMap)
TnT 2.0 (PDF MindMap)