Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Sunday, July 30, 2006
  Hottest Topics: Blogging, Video Sharing, Social Networking
Recent news about upstarts like YouTube, Technorati and MySpace make me think if serious online marketing is beginning to shift to an entirely new format.

With that amount of traffic the gravity is about to shift to sites like YouTube, which holds a tremendous amount of the current video market including search, Technorati indexes faster than Google and blogs have become a major source of news and have increasingly enhanced brand visibility.

Well, Google is the leader in search overall and guarantees for innovation, but with focusing on one or two products it's a lot easier to innovate and to compete and the upstarts have beaten Google and of course Yahoo in some of the hottest topics on the Web: Blogging, video sharing, social networking.
Time to think about

Labels:

 
  Most Breathtaking Sports Arena, Lake Garda, Italy
In some of my extensive travels abroad I visited Lake Garda, a wonderful place in the north of Italy. Lake Garda was formed when the glaciers of the alpine ridge went back due to global warming and left one of the most fantastic outdoor sports arenas in its northern part including surfing, sailing, mountain biking, climbing, paragliding, horsebackriding and golfing.

CC by Thgoiter
The winds are fantastic and thermic, typically accompanied by clear sky in the morning and dimmish air in the afternoon, extremely strong and fresh from the mountains the Vento in the morning and almost every afternoon the warm Ora from the south. The scenery is breathtaking and absolutely amazing, sailing with high mountains all around you and right under large cliff faces. Best spots in the morning are near Malcesine, Tremosine and Al Pra, in the afternoon near Conca D'Oro, Torbole and the Hotel Pier right under the cliff faces.
Vento:
Ora:

The best thing after high-wind sailing is of course a breakfast with some great italian cappucino and paste in one of the bars with a view to the lake, the large cliff faces, olive groves and lush pine vegetation. Torbole offers a vibrant cafe life, a lakeside promenade and of course splendid views of the activities on the water and a good recovery for the afternoon. More outdoor:

Labels:

 
Friday, July 28, 2006
  Creating Winning New Media Formats
From established media, entertainment, telecoms and consumer electronics companies to every business that depends on communicating to its potential customers everyone must have a vital interest in how the media landscape changes and in how to retain existing and to gain new customers in the attention economy. Having a passion for sports, commerce and new media I once created a framework to create new ideas, strategies, and initiatives.

New Media Strategy


Driven by key factors like self-expression, collaboration, digitization of content and easy-to-use software that streamlines the process of creating and updating content the passive customer has changed into an active creator. Digital content management and distribution systems have empowered an increasing segment of customers to edit, create and share content on a peer-to-peer base.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Customers want customized content distributed @home, @work, anywhere and anytime.

While traditional media have content embedded making it only consumable at a certain time new media enhance the customer experience unfurling channels, formats and devices, but make it also necessary to experiment and find the winning media formats of the future. The recent FIFA World Cup 2006 has showed how such a format could look like.
 
Monday, July 24, 2006
  Comprehensive List of Digital Video Distribution Networks
I did a bit of research on the Internet for streaming video content over the Web that will enhance the online media experience for video enthusiasts. Brightcove, Bittorrent, You Tube, Veoh, Video Egg..., it appears that the Web has quickly evolved as a distribution channel for broadband content. Here is a list of more than 40 sites:
 
  World Cup Aftermath Challenge Part 5
Since the word of the FIFA World Cup 2006 still spreads over the web distributing TV clips and other forms of video over the Web has become a hot topic. There's been plenty of speculation on the convergence of TV and the Internet and I think it is becoming more and more a reality as new technology evolves. Business Week reports about a new venture codenamed 'The Venice Project':
'Serial entrepreneurs Niklas Zennstrom and Janus Friis are at it again, this time with a venture for distributing TV and other video over the Net'.
Apple iTunes has impressed how copyright, contract and digital rights management schemes successfully shape it's business model and balance the divergent interests of consumers, artists, the entertainment industry and technology.

The technology behind the recent success of digital video distribution networks like YouTube, the use of Flash which allows users to easily embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage, but it's a long way to go to reach and to compete against the quality of TV and the question of monetization despite advertising is still unclear.

Convergence enables growth through new services that benefit from converged technologies, increased customer intimacy and content that meet needs of evolving audience segments.

Clear is that online video services and the increasing web viewership will generate new streams of revenue over the next months and years. Media companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.

Labels: ,

 
  Creating an Atmosphere Sharing Video over the Web
Having a passion for sports and media I was part of the organization team around the PWA Indoor World Cup 1998 in Frankfurt, Germany, presenting outdoor sports live to an indoor audience featuring the first PWA Indoor World Cup in Germany, the first Indoor Water Ski Lift and a framework of professional shows including stars like Michael and Ralf Schumacher. Between the official competition and shows we offered a program for participation in water sports activities on our overdimensional pool, wow, what a fun! Here two clips featuring a 2006 remake of the Cup:


That time the Internet was far away from being a world-wide entertainment, broadcasting, information and collaboration medium, but today experience out of the World Cup 2006 showed that many people use the Web simultaneously with other media and with the ever increasing broadband and processing power online video viewing for news, sports and entertainment has become commonplace. Additional using a blog to document individual experiences, share practical knowledge, or just keep in touch with friends and family has even become one of the strongest growing fields on the Web now.

I think the more we zap TV ads, the more important it becomes for brands to integrate products and services into the programming and deliver an emotional outstanding experience for the audience.
 
Saturday, July 22, 2006
  World Cup Aftermath Challenge Part 4
The FIFA World Cup 2006 is over, but the aftermath started to reach never known heights. Zidane's infamous headbutt invaded cyberspace and topped the Google Zeitgeist search list last week with the term ‘Zidane Headbutt Video’ showing his impressive head-skills. I think it's just the beginning of a new trend how the Web as a mass media can extend the reach of television and any other media.

Zidane Head-Butt
ZIDANE, a new way to solve problems, mondial 2006 coup de boule de Zidane, entradas de Materazzi, Materazzi erupts in flames, Zidane headbutt Materazzi from a DIFFERENT ANGLE..., the list of parody videos based on the incident showing Zidane's Headbutt Video is endless.

as a mash up:

or as an animation (simulation):

or recreated as a LEGO:

or remixed:

Exploiting the limits of TV the widespread popularity through the process of Internet sharing has produced the viral video phenomenon where digital transmission via internet does not entail the cost of TV, radio, or print dissemination.

Labels:

 
Friday, July 21, 2006
  Socializing on Tech-Based Interaction
Connecting and socializing in a modern digital world involves many activities like getting the news, watching a video clip, research a product, manipulate a video, writing a blog or sending email, even scanning outstanding realworld things from the last summer trip. As the worlds of entertainment, computing, and communication go digital the trend has shifted towards digital media and an online lifestyle. Time to think about
Current modern social systems like YouTube, Flickr, Furl, Del.icio.us, Technorati allow people to classify, bookmark and share different content types like videos, pictures, bookmarks, web pages, blogs and music with tags, and then the most popular tags float to the top. When a large number of users all describe the same piece of information with different words the result is that the most used expressions are highest rated.

Web navigation systems have conceptually shifted from traditional forms of classification using fixed taxonomies to distributed classification schemes using flexible taxonomies (folksonomies), electronic publishing has become more and more individual and shows that the Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.
Folksonomies show a very successful approach to socializing, especially when combined with groups, subgroups and channels.
 
Monday, July 17, 2006
  World Cup Aftermath Challenge Part 3
Creative video manipulation spreading through word of mouth has become a vital trend over the last months. Especially during the FIFA World Cup 2006 this shared experience made it's round and gave me a reason to think about the viral character of that phenomenon.


Taking an existing viral thing creating one's own version of it and respreading it reminds me a bit of the success of open source development, where open source software became the most prominent face of open source. The open source concept has now been applied to media other than computer programs, e.g., by Creative Commons to allow content manipulation and sharing.

The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text, positive, but also negative. And this is something to keep in mind creating a viral campaign. It may cause the same social networks to inform people of the commercial intent of the clip.TBC

Labels:

 
  New Revenues through Google Checkout
Potential credit card fraud and identity theft do still prevent many users from buying online and before one had to maintain several accounts across several merchants.

With the new single personal Google Checkout online shopping becomes an experience that centralizes and stores payment information and purchase history across several merchants for buyers and extends reach and enhances security for sellers, it even reduces costs of Google AdWords campaigns through clever financial incentives accepting Google Checkout.

Experience showed that a centralization on behalf of a user simplifies the checkout process, leads to more sales and returns customers thus Google Checkout is a wonderful new thing that really improves one's digital lifestyle.
I think introducing such a service to the European countries makes sense, too.

Also here experience showed that centralization into a single European currency provided many practical benefits for citizens, I'm thinking of travelling with a single currency and buying goods and services abroad, particularly when coupled with the progress of e-commerce it fostered significant growth in trade within the euro area and seen overall it's a big step forward in user friendlyness.
Get the turbo in here.

Labels: ,

 
Sunday, July 16, 2006
  Rich Internet Application (RIA) Technologies
New technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology for a successful approach making a positive contribution to the evolution of a rich internet industry.

There is a wide range of RIA technologies in the market. Current state of the art technologies include Adobe System's Flash and AJAX. Flash has caught my attention making an interactive video streaming cross-browser compatible over the Web, AJAX has gained a tremendous industry momentum by Google services like Maps, Mail and others.

Exploiting several toolkits and frameworks as a platform requesting and downloading data asynchronously in the background it's easy today to integrate such technologies into one's own blog, website, portal or community, even mobile.

Both technologies stand out by an intuitive and natural user interaction reducing the amount of friction for people to interact with and control personal media online.
 
  Hot Summer Trip to Ibiza, Spain
Ibiza Town is the most fascinating town of the island including a natural beauty of beaches, a fairytale architecture and a vibrant, cosmopolitan atmosphere by night. I'm there once a year to spend a long weekend for recreation, swimming and watersports - and of course for what Ibiza is most known - clubbing and nightlife.

A typical day starts at 7.30am and includes: Get up (even it's hard), get onto the motorbike to find a beautiful beach, dive into the exceptionally clean waters of Cala Conta, enjoy sun and beachlife, play backgammon, have a fresh fruit cocktail, in the afternoon go to St. Antonio, book a boating trip along the west coast to Es Vedra, watch the dolphins there, on the way back jump from the boat into the ocean in front of Cala d'Hor, see the house of Rod Stewart, well it's more like a large west coast villa, return to St. Antonio and start to chill out near Cafe del Mar, return to Eivissa and prepare for nightlife.

Pacha , Ibiza
Traditionally the Clubs in Ibiza are very exclusive, but with a bit of luck it's possible to get a ticket in one of the bars near the harbor. Before one does that, it's recommended to investigate which club is hip to start after midnight. With a capacity for over 3000, the Pacha Club still remained very intimate compared to the Privilege, the world's largest club, and it's easy to find 10 min of walk away from the old town on the other side of the harbor. I'm looking forward to visit beautiful Ibiza next time!

Labels: ,

 
Thursday, July 13, 2006
  World Cup Aftermath Challenge Part 2
Digital distribution has quickly become the method of choice for many publishers and media companies to offer user-generated content, new and old titles to audiences that want to download digital products on-demand. When I expressed my thoughts last year about New Streams of Revenue enabled by digital distribution I was aware that it would become a reality quickly. When I talked about Affiliation and Syndication I just draw the logic consequence out of my experience with popular eCommerce sites:
'Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as Google Reader or My Yahoo! to organize one's own personalized feeds and for publishers it's high time to ponder new monetization and marketing models based on digital distribution'.
Extending it to the big media companies it's just unbelievable how true these thoughts became as services need to match the connectivity needs of customers' lifestyles. Welcome to a new on-demand world! With these new distribution models and the increasing web viewership it's clear that online video services will generate new streams of revenue over the next years.

The technology behind the recent success of digital video distribution, Adobe System's ubiquitous Flash Player, the use of Flash which allows users to easyly embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage. But I'm also aware that it's a long way to go to reach and to compete against the quality of TV.

Labels:

 
Wednesday, July 12, 2006
  Most Challenging Moments in a Race
Under captain Mark Christensen the ABN AMRO ONE has won the VOLVO OCEAN RACE 2005-2006. Reason enough to spread the news and share some challanging moments of this outstanding race featured in spectacular video clips.

Reason enough for me to open up a new container on top of my right column to share selected outstanding clips on my front page featuring this fascinating success story of the race from the construction of the boats, going through the selection of the crew, each of the legs and in-port races to the final moments arriving in Gothenburg. I haven't yet decided when to flip the clips, but I think a weekly turn is a good choice.

It would also be outstanding to follow such a race on Google Earth: Volvo Ocean Race (formerly the Whitbread Round the World Race) is a yacht race around the world, held every four years. It's considered to be one of the most challenging races of the world. The general route runs south through the Atlantic Ocean, around the tip of Africa, and then around the Southern Ocean. The route generally covers in excess of 28,000 statute miles (45,000 km) over open ocean.
 
Tuesday, July 11, 2006
  World Cup Aftermath Challenge Part 1
Reflecting my live participation in the World Cup's atmosphere it's been a fantastic experience I will remember during the coming years. But until now I could not understand why Zidane treated Materazzi in this awful manner. So I run a search on YouTube and looked at today's videos sorted by today's views and recognized that 4 out of the first 5 videos represented Zidane's Headbutt. Digging a bit deeper the current stats of the #1 video say:
Views: 1,700,061, Comments: 4227, Favorited: 3079 times
#2 - Most Viewed (This Month), #1 - Most Viewed (This Week), #1 - Most Viewed (Today)
#22 - Most Discussed (This Month), #5 - Most Discussed (This Week), #1 - Most Discussed (Today)


What it means?

Well, I was not alone with my thoughts. Current public expectations, lifestyle and behaviours demand audio-visual experiences far beyond broadcasting and traditional media. Additional exploding multimedia content, new devices and IP based networks make it neccessary to create seamless content services that meet the needs of targeted customer segments and deliver more value to audiences via broadband around key content areas anytime and anywhere.Companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.

Labels:

 
Monday, July 10, 2006
  Fresh Online Ideas for a New Media Company
New technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology for a successful approach making a positive contribution to the evolution of a rich internet industry.

Encouraging users to create, remix and share their own content and delivering new and innovative online formats, tools and functionality to showcase social media are just a few requirements to meet the audience's needs, to deliver excellence and value across all services and to become one of the most innovative and award-winning media organizations in the world.
 
  World Cup as a Global Web Arena
As in the new media many interactive opportunities and alternatives have emerged in a World Cup tournament just one can win. Congratulations to Italy! It's been an outstanding and thrilling final match last night and reflecting a live participation in a World Cup's atmosphere it's been an experience I will remember during the coming years.


Il Divo, feat. Toni Braxton, Time Of Our Lives

The power of live sports competitions, expressing one's talent on the biggest stage of all produces stars, pulls in the mass audiences and immediate reactions can best be shared and monitored in blogs and user-generated multimedia presented as moblogs, vlogs, photos, podcasts and videos, the Internet audience itself has become video-obsessed during the last months.

Labels: ,

 
Friday, July 07, 2006
  Glorious Fan Celebration of a Global Football Event
As a result of a constantly growing acceptance of social media during the world's biggest sporting event FIFA World Cup 2006 the global fan audience has set a new standard for online creative content, online sports news, audio and video streaming. The Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.Running a search on the famous Flickr photosharing site delivers a selection of an astonishing high quality user-generated World Cup photos:


On YouTube one can find clips, videos and creative mashups of meanwhile impressively high viewing numbers for both, streaming and downloading:


After missing the Word Cup's biggest prize, Germany and Portugal are going to make the most of Saturday's match in Stuttgart. I'm looking forward to participate in a glorious fan celebration watching the game on a live-transmission into D'dorf's football stadium. I think that digital lifestyle has finally taken off to blur the virtual and physical worlds...
 
Thursday, July 06, 2006
  No Google Checkout for eBay Sellers
Can't beat them - exclude them: 'eBay bans sellers from using Google Checkout' thus looks pretty concerned about the impact it could have on its own PayPal payment service and admits that Google Checkout is a potentially significant competitor to PayPal.

Google offers financial incentives to merchants for accepting Google Checkout: 'For every $1 you spend on AdWords, you can process $10 in sales for free through Google Checkout' ergo targets merchants to advertise at Google, which is a pretty clear motivation and a clever stratey to attract new merchants, not to exclude any merchants.

eBay is using its market dominance in online auctions to limit competition in the online payments market although a growing number of consumers are skeptical of using PayPal. I'm pretty convinced that there is a huge consumer demand for new payment technologies and from a consumer perspective I don't understad why they do it.Once the NYTimes wrote: 'More than 37 percent of bills are paid by check; 35 percent are paid online. The remaining 28 percent are paid with cash, debit cards or other payment methods'.

It's time to get onto a path the Web can really improve one's life.

Labels: ,

 
Wednesday, July 05, 2006
  Unreal Wipe Out Yesterday Night against Italy
Well, it was a hard fight until the end, Germany 0, Italy 2 in the end, after the end a dramatic atmosphere and today the German manager J. Klinsmann said he has not yet decided to continue or not. Disastrous. I really thought we could make it into the final, but the dream crashed within seconds, when Italy shot their first goal 2 min. before the end.

Fact is that the German team keeps among the world's top 4 football teams, they beat the world-class Argentinean team in the quarter-finals, they delivered an excellent performance throughout the World Cup and the tournament is not yet finished.

I experienced one of the finest World Cups in my life, I had the chance, I took it and I enjoyed it to participate in an outstanding surrounding atmosphere and this experience is something to remember during the coming years. Topclass players and passionate fans from around the globe made the cup a world class celebration.

It's time to recover! I think the fans will welcome the German team in Stuttgart on Saturday.

Labels:

 
Tuesday, July 04, 2006
  Exited to Watch Germany - Italy WC '06 Semi-Final
It's still fantastic weather here in Germany and I think topclass players and passionate fans from around the globe, well there is only 4 European teams left, will make the final matches a world class celebration. Fascination of football has a long and rich tradition in Germany and it's everytime an opportunity to participate in a World Cup's atmosphere.

So I'm exited to watch tonight's match Germany - Italy 9.00 pm in Dortmund. Unfortunately the Fifa suspended the German Torsten Frings for tonight, however, with captain Michael Ballack, top scorer Miroslav Klose, top goalkeeper Jens Lehmann and a wide range of proven substitutes Germany believes in a victory and feels optimistic for the final match.


It's predicted to be a hard match, but after a spectacular tournament Germany eliminating Sweden and Argentina I'd like to see the most coveted colors black, red and gold waving in the streets again tonight.

Labels:

 
Monday, July 03, 2006
  List of Things to Innovating as a New Media Company
Current trends in information architecture, the development of user-provided information in folksonomies and wikis and the use and combination of single function focused applications show that the Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.

As experience showed the most successful Web companies are building business models based on user-generated content such as customer reviews (Amazon), comments, amateur pictures (Flickr), home-generated videos (YouTube) or even algorithms (Google) with the purpose to provide better recommendations.

Driven by self-expression, collaboration and openess Web 2.0 is the current concept of choice to innovate as a New Media Company. I quickly generated a list of things to think of while developing a business, product or service in terms of strategy and tactics:

1.0 Strategy:

1.1 Digital Transmission
1.2 Digital Communication Preference:
1.3 Digital Communication Structure (Extract):
1.4 Digital Business Structure:
2.0 Tactics:

2.1 Search and Directory

2.2 Content and Community:
2.3 Transactions2.4 Personalization2.5 CS - DC
2.6 BI

3.0 Middleware
4.0 Base Technology
5.0 Licences
 
  Fascination of Sharing Home-Made Videos
I can't say how many people participate in and with videos regularly, but home-made videos are attractive, hype and innovative because they represent a service that would not make a commercial sense from a traditional media point of view.

What it means is that users want Internet-based clips and videos so they can view, listen, interact and participate when, what and how they want. The NYTimes reports about a sitcmon on Youtube ironically named "Nobody's Watching":
'At the moment the most talked-about situation comedy in the United States isn't on television at all. It's on your computer.....as of yesterday it had been downloaded more than 300,000 times by a growing legion of fans.'
The potential of sharing videos is to reach participators not bounded to a single geographical region and thus to broaden reach and to attract the attention of niche markets and markets that did not exist before.

Since electronic publishing has become more and more individual networks are deployed to share amateur-made videos, personal mesh ups of film screenings and discussion programs and to reflect the diversity of culture. I think that content and users have become more sophisticated, creators, participators and businesses are able now to respond through ever increasing online connectivity and to deliver electronically at any hour around the clock.

In future customers will have more influence in the media company value chain and companies should (if not yet done) be able to form an attention loop to gather continuous feedback and optimize value. More
 

'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
SubscribeSite Feed | Skype MeMy status | eMailGmail

My Photo
Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

Twitter Updates
follow me on Twitter

Previous Posts
Facebook Delivers an Outstanding Performance
Turning Towards Two.Zero eCommerce
Targeting Well-defined Audience Segments
Trends in Online Shopping
Handling Open Web Application Security
Google Reader Does not Like Special Characters
A Favorite Ski Resort, l'Espace Killy, Val d'Isere...
Perfect Open Source Project Management on a Linux ...
Consumer Recomendations more Influencing than ever...
Vodafone UK Part of Google Checkout Network Now

Tagging Thing
Ajax | Branding | Checkout | Collaboration | Diving | Entertainment | Checkout | Google | Lifestyle | Movies | Photos | Strategy | Networking | Productivity | Videos | Web 2.0

Strategy Evaluaton
Current and Future eCommerce Challenges (HTML)
Spotlight 2.0 (HTML) | (PDF MindMap)
TnT 2.0 (PDF MindMap)