Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, August 26, 2005
  Maturing Internet - Traffic Growth Rate still 49%
With an annual growth rate of 49% in 2005 (April to April) in terms of traffic flowing across Linx the Internet shows first signs of maturation compared to 2004 with 104%.

However the actual amount of traffic with approximately one terabit per second is as high as never before and it's possible to reach three terabit per second by 2008 assuming continuing growth.

Main reason for last year's traffic growth was the popularity of large media file-sharing, for this year's maturation the slowing number of online subscribers and a stabilisation in the prices for net backbone access.
The Internet continues to be a world-wide entertainment, broadcasting, information and collaboration medium with a commercialization aspect, resulting in an extremely effective transition into electronic commerce, information acquisition and community operations.
 
Tuesday, August 23, 2005
  New Blog - Connect with New Customers
Gaining new customers in the attention economy becomes more and more important. Google AdWords lets advertisers buy a placement with a certain keyword and Google AdSense acts like a middleman between advertisers and publishers providing publishers with pecisely targeted ads.

The pretty new blog Inside Google AdSense informs about site optimization, product features and how to get most out of AdSense.
 
Tuesday, August 16, 2005
  New Competition - New Markets to Search
The Q2 2005 American Customer Satisfaction Index (ACSI) is out. In brief, Google is king with a score of 82 points, Yahoo! with 80 a two point gap behind, MSN 75, Ask Jeeves 72, AOL 71 .

Both companies, Google and Yahoo! are aggressively going into the rising new market for mobile and localized search, innovating and constantly adding products and services to enhance the user experience resulting in a coveted customer satisfaction rating over 80.

Success hinges on user satisfaction and user satisfaction drives loyality.
 
Thursday, August 11, 2005
  New Technology - Mobile Internet into Handsets
Today's cellphones converge more and more into hybrids combining voice-centric and data-centric services. Opera Mini targets Java-capable and WAP-enabled phones and lets them receive Web pages by using a remote server to reformat and compress Internet pages before sending them to the phone.

The new mobile browser enables the consumer to access the Web also on low- and mid-tier phones, which still represent the vast majority. It promises easy installation simply sending a SMS or visiting a link through the WAP browser and the elimination of horizontal scrolling using the Opera Small-Screen Rendering technology.

For the consumer Opera Mini means a better customer experience, for broadcasters, mobile content providers and the Internet industry higher page impressions and for the operators it's a chance to increase their ARPU.
 
Thursday, August 04, 2005
  New Search Service - Yahoo! Audio Search
Finding compelling audio content on the Web becomes more and more attractive now through a new specialized search engine for music, podcasts and music videos. Yahoo Audio (in beta) finds files by names or descriptions, can be found here and includes songs from iTunes, Rhapsody, Napster and other music-downloading sites.

According to their blog, Y! Audio Search is the largest index of audio content on the Web today, with over 50 million audio files. The market for searchengines is very competitive (selling ad's) and requires a constant differentiation through cutting-edge services such as audio search, services like Media XML/RSS feeds and personalization.

The music industry today is in the midst of a revolution moving from physical distribution to digital distribution over the Internet.

Y! Music provides all the tools to actively manage the entire music experience including a very high degree of personalization and makes recommendations based on prior listening patterns similar to online booksellers' recommendations system, but it will not think you've become interested in children's music buying a children's CD for your niece's birthday.
 
Tuesday, August 02, 2005
  Consumer-Centric Innovation - New Ideas
Looking at the top 20 innovative companies, the ability to anticipate consumer needs and to think outside the box are key factors to focus on consumer-centric innovation. The new core competence is creativity and new forms of innovation driving it forward are based on an intimate understanding of consumer culture.

Whenever Apple bounces back with a product that is so imaginative and innovative it redefines an entire industry, first the iMac, then the iPod and the iTunes online music store, which have revolutionized digital music. It's time to fund new ideas, to discover better ideas and to build disruptive prototypes.

The power of design and innovation can actually reshape an entire brand or the marketplace in which it exists and create an experience that consumers remember.
 

'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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