Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Wednesday, July 20, 2005
  SmartFeeds - Highly Personalized Audio and Video Content
Today users interact with all kinds of information including podcasts, videos of fashion shows, celebrity interviews or movie trailers. Using advanced speech recognition and transcription techniques, Blinkx TV makes more and more compelling multimedia content becoming available accross multiple news and entertainment sources via RSS.

Broadband adoption is reaching critical mass in the U.S and searchengines optimized for audio, video and TV content become more and more attractive to users. Blinkx until now is the only engine that uses voice recognition and locates content from sources that don't provide a transcript. Key features and multiple search channels provide a content experience even from popular peer-to-peer networks.
 
Thursday, July 14, 2005
  Mobile Markets - Ubiquitous Network Access
Anytime, anywhere access to any multimedia services is already in progress and addresses current trends in the telecommunications sector. 3G/UMTS-specific devices offer consumer-friendly features such as 64,000 colour screens, integrated MP3 stereo music playback capabilities and multi-megapixel cameras.

MNOs offer pre-paid and post-paid tariff plans as well as contract-based price plans to a limited number of customers to explore new pricing models for 3G/UMTS and 3G/UMTS pricing schemes tend to shift from pay-as-you-go to flat-rate.

By giving end-users the freedom to select their preferred connection method interworking with WLAN while on the move, a shift from a network-centric to a user-centric approach can be monitored.

HSDPA extending the data throughput capabilities to multi-megabit speeds can be expected earliest in 2006.
 
Monday, July 11, 2005
  Discount and Lifestyle - Current MVNO Strategies
Development of products and services in the complex wireless market space is accelerating more and more. The increasing customer demands require a clear differentiation like in brand appeal, distribution channels, and other affinities to the resale of mobile products and services.

While Discount MVNOs provide call rates to market segments based on cheap prepaid tariffs with little or no data offering, Lifestyle MVNOs target specific niche market segments like young entertainment users not covered by MNOs.

The current chances for MVNOs are to establish their own SIM card, branding, marketing, billing, and customer care operations with business model options ranging from reselling over service providing to multioperator networking including own devices like an iPod-phone.

The current mobile market is changing from a voice product dominated market to a more and more mobile data driven service market.
 
Sunday, July 03, 2005
  Extreme Sports TV - What's your Limit?
If live windsurfing from Hawaii and Europe, snowboarding from the leading events, kitesurfing from all corners of the globe, High TV offers an enjoyable and complete broadband TV experience with sophisticated functionality, fresh content, a stylish design and individual control for the viewer.

The programming covers a combination of TV schedules, live streaming and highlights plus searchable content. The extreme sports fan can see their favourite sports anytime, anyplace, anywhere and it's free to view. A broadband TV channel can be deployed to
Commercial possibilities should cover advertising and sponsorship, pay per view, subscription and content sales models such as downloads.
 
Friday, July 01, 2005
  Apple iTunes 4.9 - Podcasts Go Mainstream after Two Days
More than one million Podcasts from the new iTunes Podcast Directory have been subscribed after two days, reason enought, to say that the digital radio phenomenon Podcasting goes mainstream now with predictions of more than ten millions of new listeners for the coming months.

The new version iTunes 4.9 covers integrated Podcasting support and features over 3,000 free podcasts such as ABC News, Adam Curry, ESPN, KCRW and more.
The music industry today is in the midst of a revolution moving from physical distribution to digital distribution over the Internet and servs as the catalyst for the convergence of PCs and consumer electronics.
 

'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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