Web'n'Walk - The T-Mobile Internet Innovation Full Internet access, a Google powered homepage and for the instant three new devices, the Sidekick II, the MDA compact and the Nokia 6680 will provide a complete new mobile Internet experience to T-Mobile customers.

Advantages for customers:

• Easy access to the open Internet
• Fast, user-friendly surfing
• Attractive price plans

Falling voice call prices and a lack of interest in T-Zones required web'n'walk, the latest innovation for mobile usage of the open Internet with new volume-based data options and a special compression procedure for mobile highspeed surfing.

Web'n'walk will replace t-zones and launch first in Germany and Austria, during the year also in the UK, the Netherlands and the Czech Republic.

Other companies' services (DE):

• Vodafone live!
• E-Plus i-mode
• o2 Active

  ¶ 'Web'n'Walk - The T-Mobile Internet Innovation' posted by eA : 7:05 PM  0 comments links to this post

  Word-Of-Mouth - Blogs and Multimedia Trends and consumer reactions in terms of communications and marketing can best be monitored in blogs and other consumer-generated media like web pages, newsgroups, emails sent-to companies, chat lines, forums and message boards.

What consumers really think about products and services can lead to deep market insights and help to make improvements.

In order to gain competitive advantage today companies must be able to analyze all available content.

The ability to search and to apply special search techniques also in consumer-generated multimedia as moblogs, vlogs, photo sharing and podcasts is essential to success.  ¶ 'Word-Of-Mouth - Blogs and Multimedia' posted by eA : 5:20 PM  0 comments links to this post

  Decentralization - The Peer-To-Peer Challenge Managing information becomes more and more important for individuals and corporations that want to use the web strategically to build value. Easy to use tools will have a huge impact on the way people and companies interact in communications, digital media and business.

It is the interactivity of the Internet that makes information individual and XML-based technology allows personalized distribution and consumption on-demand accross several content sources.

Current trends in information architecture, the development of user-provided information in so called folksonomies and wikis and the use and combination of single function focused applications show that the Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.  ¶ 'Decentralization - The Peer-To-Peer Challenge' posted by eA : 1:31 PM  0 comments links to this post

  Portal Strategy - Approach to Boost Advertising Revenues Today's consumers require a timely site with implicit and explicit personalized programming services as well as Internet-only exclusives such as live shows and audio-visual experiences like music videos, movie clips and trailers, full-length video features, news, journals, blogging and live feeds from various sources.

Like Yahoo.com and Microsoft's MSN, AOL will boost its advertising revenues launching a new and free Web portal by the end of July. The subscription-based all-you-can-eat model remains involving all software, connectivity, updates and support while an advertising-based model makes the content available to a broader audience for free and makes it easier to access further AOL pages like:

• YellowPages.com
• Aim.com
• MapQuest.com
• MovieFone.com
• PinpointTravel.com

A beta version of the new AOL.com portal in progress will be available under http://beta.aol.com from today on.  ¶ 'Portal Strategy - Approach to Boost Advertising Revenues' posted by eA : 5:28 PM  0 comments links to this post

  Digital Lifestyle - Streaming Services Live on the Internet It's too early to say how many people listen to podcasts regularly, but podcasts are new and innovative because they represent a service that would not make a commercial sense from a traditional media point of view.

What podcasting really means is that consumers want Internet-based casting so they can listen when, what and how they want. The potential for casters is to reach consumers not bounded to a single geographical region and thus to

• broaden their advertising reach
  
• attract the attention of niche advertisers

Streaming a service live on the Internet is the future and the Internet protocol plus a broadband connection makes it possible to receive a service on your PC, iPod, SmartPhone or other media player.

  ¶ 'Digital Lifestyle - Streaming Services Live on the Internet' posted by eA : 12:29 AM  0 comments links to this post

  Trendsetting Technology - The Internet Protocol IPv6 Using Internet technology to genuinely deliver precisely what we want, when and where we want it offers a great opportunity to anyone to create a personalized informations and communications strategy. Trendsetters like

• Voice over IP
• Online Gaming
• Mobile TV
• Embedded Networks
• Broadband Wireless
• Intelligent Gadgets

are perfect technology to receive and deliver multimedia content via the ever sophisticating Internet Protocol (IPv6) through several communications structures.

For consumers it means rich, portable infotainment switching over seamlessly from one technology to another without disruption and having to think about it and for technology companies that work to create better software, hardware and services it means a huge economic potential with billions of connected parties.
  ¶ 'Trendsetting Technology - The Internet Protocol IPv6' posted by eA : 6:22 PM  0 comments links to this post