Digital Distribution - Affiliation and Syndication Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as My Yahoo! to organize one's own personalized feeds and for publishers it's high time to ponder new monetization and marketing models based on digital distribution.

An affiliate-service like the one of popular eCommerce sites can serve as a marketing model, but should be adopted to individual needs and modern syndication formats.

A Service needs to

• be innovative, customer-centric and priced to drive adoption
• match the connectivity needs of customers lifestyles
• converge in interactions with customers

Site structure and content modules should also be redesigned and assimilated to the new business model.  ¶ 'Digital Distribution - Affiliation and Syndication' posted by eA : 3:29 PM  0 comments links to this post

  Fusion - Approach to a Personalized Google Experience Designing its personalized home page, Google released a set of tools under Labs, in Beta of course, to customize and organize one's own information portal with different modules.

As a result of user demand more and more personalized consumer web products are introduced to this very competitive portal market. Web portals are frequently used as an information resource and the preferred place to receive trustworth and up-to-date news and services.

With this approach Google's features and information fuse in a single place, converge in customer interactions and are a further step towards a personalized Google experience and digital media distribution.

But it's also a further step into the competition with Yahoo!, MSN and AOL.  ¶ 'Fusion - Approach to a Personalized Google Experience' posted by eA : 4:55 PM  0 comments links to this post

  Electronic Media - Capitalization on High-Quality Content In search of new ways of electronic content monetization a subscription-based service can be a good way to charge for portions of a web site including access to online archives as well as to other features like exclusive multimedia, audio, photo and video.
A subscription-based service can be planned to

• compensate a loss in print advertising revenue
• ensure the quality of information
• establish a future online business model for electronic media
  

Possible risks are that readers shift to free advertising-based sites, but charging only for a part of the site can minimize that risk. Content sales are growing constantly in the US.  ¶ 'Electronic Media - Capitalization on High-Quality Content' posted by eA : 11:55 AM  0 comments links to this post

  Yahoo! Music Unlimited - Competitive Online Music Service Yahoo! launched its new online music subscription service, Yahoo! Music Unlimited, to compete against providers like Rhapsody from RealNetworks and Napster.
A selection of 1 million songs and an aggressive pricing model have the potential to be highly disruptive to any digital music subscription service.
On top Yahoo! offers a legalized peer-to-peer sharing service of collections and playlists through the Yahoo! Messenger as well as personalized recommendations and customized radio stations.
The market for online music is led by Apple's iTunes and one of the fastest growing markets for paid online content.

• Musicmatch
• Apple iTunes

  ¶ 'Yahoo! Music Unlimited - Competitive Online Music Service' posted by eA : 12:20 AM  0 comments links to this post

  The Web Becomes a Real Entertainment Medium Reading the latest Online Publishers Association (OPA) Paid Online Content U.S. Market Spending Report for 2004, Entertainment/Lifestyles with 90%, Sports with 38% and Games with 22% were by far the year's fastest growing paid content categories.

Online Personals/Dating ($469.5) remained the leading paid content category in 2004, Entertainment/Lifestyles ($413.5 ) fueled by growth in online music sales overtook Business/Investment ($312.9) content as the No. 2 paid content category.

A bit less than 12 percent of the total U.S. Internet population purchased $1.8 billion in 2004 content online, which means, that there is a lot of room to grow, the market for paid online content remains strong and grows constantly.

Interesting is, that subscriptions continued to be the dominant pricing model for online content revenue in 2004, but single purchase share of paid content sales hit a record high.

The full report can be found on www.online-publishers.org.  ¶ 'The Web Becomes a Real Entertainment Medium' posted by eA : 3:32 PM  0 comments links to this post

  Promotional Media Streaming - Broadbandcasting There's been plenty of speculation on the convergence of TV and the Internet and it is becoming more and more a reality as technology evolves.
Twentieth Century Fox promotes upcoming movies using an interactive broadband video channel to promote Ridley Scott's "Kingdom of Heaven" (starting today) providing full-screen video trailers, behind-the-scenes video clips and interviews with the actors. While watching the trailer it's possible to check local show times and to directly purchase tickets in an interactive experience.
More broadband channels:

• Mr. and Mrs. Smith (June)
• Funtastic 4 (July)
  

  ¶ 'Promotional Media Streaming - Broadbandcasting' posted by eA : 6:15 PM  0 comments links to this post

  Digital Markets - Broadband Adoption in Asia-Pacific While western countries still celebrate 1-3Mbps Internet connections, Internet users in Japan, South Korea, and China reached already the 50Mbps-100Mbps driven by new broadband services, including VoIP, online games and IP television and realized by optical fiber connections.
A highly competitive marketplace encouraged by their governments through economic and regulatory policies allowes extremely affordable broadband connections and a widespread adoption, which means:

• billions to the economy
• millions of new jobs

Today's information products and services are distributed via telecommunications networks and reflect the economy's transition from manufacturing to information and knowledge.
The leading broadband nations in the world are located in the Asia-Pacific market including the world's future Internet super-powers China and India.

Sources: Nielsen//NetRatings, Internet World Stats, Strategy Analytics, China Internet Network Information Center

  ¶ 'Digital Markets - Broadband Adoption in Asia-Pacific' posted by eA : 2:05 PM  0 comments links to this post

  Branded Entertainment - Audio-Visual Experiences As advertisers struggle to reach increasingly limp consumers on traditional media, which of course still play an important role, (mobile) internet advertising allows more interactivity and measurement than traditional ads.
Smart opportunities in a giant market are emerging for internet marketers as the adoption of broadband and the sophistication of ad and content serving technologies are progressing.
In search of new ways of advertising, branded entertainment and services like free videos, shortfilms or TV-like streams will entertain the consumer in future and provide a free audio-visual experience. As consumer adoption processes, reach will increase dramatically.
Services need to

• be innovative, customer-centric and priced to drive adoption
• match the connectivity needs of customers lifestyles
• converge in interactions with customers

  ¶ 'Branded Entertainment - Audio-Visual Experiences' posted by eA : 6:05 PM  0 comments links to this post