Leveraging YouTube's Data in the Cloud YouTube dominates the Online Video market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

YouTube is already among the top 3 global assets in terms of minutes spent online. A recent statistic of Hitwise shows, that YouTube is also current marketleader in terms of visits in the US:

Top 5 Online Video Websites ranked by Market Share of U.S. Visits

Rank	Name	Domain	May-08	May-07	Percent Change
1	YouTube	www.youtube.com	75.43%	59.95%	26%
2	MySpaceTV	www.myspacetv.com	9.01%	16.06%	-44%
3	Google Video	video.google.com	3.73%	7.80%	-52%
4	Yahoo! Video	video.search.yahoo.com	1.92%	2.77%	-31%
5	Veoh	www.veoh.com	1.13%	0.86%	32%

Currently I wouldn't know a better place to search for a video - even the most exeptional content can be found in the cloud. Recently I heared that the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand to countries where digital VOD rights have not been sold.

There is many creative ways to integrate YouTube via API with a site or application:

• YouTube API Case Studies
• YouTube API Forum
• YouTube API Project Wiki

According to Google one can:

• Create a web front end to let people view videos about specific topics.
• Create a desktop application or plugin that plays videos in a customized environment.
• Add related, dynamic video content to your website or application.
• Customise the Flash player to fit the look and feel of your site, device or application
• Add feeds of videos from each of YouTube's international domains
  

Software as a Service (SaaS) has been one of the fastest growing trends in software over the past years. The new Google App Engine makes creating tools quickly and effectively and provides an opportunity for users to leverage the data that live in the cloud:

• Into the Cloud with Google App Engine
• Setting a New Web-Standard with OAuth for Secure API Authentication
• Web-Apps Evolution in the Cloud

Next generation asset YouTube is becoming an increasingly relevant distribution and monetization channel for video enhancing the customer experience distributing video clips and other forms of video over the Web anywhere and anytime, while traditional media have content still embedded making it only consumable at a certain time.

• Looking Forward to See a Mobile Web 2.0 Revolution!

Labels: apis, cloud, google, markets, mashup, web2.0, youtube

  ¶ 'Leveraging YouTube's Data in the Cloud' posted by eA : 1:01 AM