Facebook Delivers an Outstanding Performance In these days it's trendy to collaborate, share data and information over the Web and the big differentiator of Facebook came when Facebook opened their platform letting information structure emerge instead of imposing structure.

Facebook does not impose any limitations on how services show their value proposition and make money. It's like an operating system, businesses can run full applications on top of Facebook leveraging the social graph or just connect with their customers.

With 7.5% time spent in a community, communities capture a respectable share of user's overall online time. From the OPA:

There is several ways to get orientation, currently Facebook leverages 21.428 additional applications. They can be selected from several categories and sortet according to selected criteria like 'Recently Popular, Most Activity, Most Active Users and Newest' and of course they can be searched.

There is Adonomics™, Facebook Analytics and Developer Service. I'm quoting from their site: 'There are 930,295,450 installs across 21,492 apps on Facebook with over 200,000 developers currently evaluating the platform.' They offer free services like 'Top Applications, Top Companies and Top Developers' and help to grow engage and monetize an application as well as to track application growth, activity, and valuation.

Of course there is also a typical Web 2.0 app rating style called AppRate, a Community-Driven Facebook Applications Reviews and Ratings site with daily reviews and ratings of Facebook applications.

Overall, Facebook and its community provide excellent services, transparency and an outstanding performance with business models for an open Platform and applications like:

• Contextual, displayed, targeted and linked advertising
• RSS advertising
• Sponsoring and donations
• Affiliate programs and merchandising
• Social Commerce (recommendations, reviews etc.)

Hard times for competitors!

• Facebook Sets Trend for Distributed Networks
• Facebook's Open Platform a Serious Trend for Future Marketing
• Facebook as an Open Platform

Labels: bizdev, facebook, networking, web2.0

  ¶ 'Facebook Delivers an Outstanding Performance' posted by eA : 3:38 PM