Trends in Online Shopping Keeping myself informed about the American market the Pew Internet & American Life Project is an excellent independent resource to gather trusted, high-quality information. The key findings of a recent publication (PDF) were:

'American internet users have embraced online shopping because they say it is convenient and a time-saver.'
'At the same time, most online Americans have high levels of concern about sending personal or credit card information over the internet.'
'More than half of internet users encounter frustrations and other frictions in the course of online shopping.'

So the most influencing factors for online shopping are still convenience, trust and quality of information. However people's behavior in researching buying related information and decision making has changed during the last months:

• Consumer Recomendations more Influencing than ever
• Current and Future eCommerce Challenges

eCommerce maturing in the US is moving "full steam ahead" and is years away from saturation, with double-digit growth expected for several years. As experience showed easy to use tools do have a huge impact on the way people and companies interact in communications, digital media and business. Web 2.0 features give control to the user, increase brand loyalty and customer retention and can make products and services benefit from a word-of-mouth.

• Brand the most Valuable Asset of a Global Company

Labels: branding, ecommerce, markets, web2.0

  ¶ 'Trends in Online Shopping' posted by eA : 12:08 PM