Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Sunday, February 17, 2008
  Targeting Well-defined Audience Segments

contra los elementos, originally uploaded by luzdelsur.

Accessing the Internet at high speeds has several positive effects on Internet usage resulting in higher connectivity and new sorts of services.

Due to better transparency today its possible to reach one's audience when they are searching online, while researching a product or service and when they are spending time online on activities like social networking or watching videos.

I'm expecting more new touch-points in 2008 due to an evolving digital landscape, just thinking of innovative messaging services...

Phantastic capture, taken at Playa Chica, Tarifa, Spain, southernmost point of Europe.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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