Consumer Recomendations more Influencing than ever Trends and consumer reactions in terms of communications and marketing can best be monitored in blogs and other consumer-generated media like web pages, newsgroups, emails sent-to companies, chat lines, forums and message boards.

A recent study from eMarketer showed that consumer opinions are no longer a local phenomenon: Word-of-mouth works worldwide and is more effective than traditional forms of advertising.

'Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.'

Web 2.0 features give control to the user, increase brand loyalty and customer retention and can make products and services benefit from a word-of-mouth.

Here are some more significant success factors:

• Strong brand
• Highly automatized work flow
• Media-compatible staged content
• Low problem cases
• Mastering rapid changes in technology
  
• High stability at payment solutions and CMS

As experience showed easy to use tools do have a huge impact on the way people and companies interact in communications, digital media and business. Putting increasing efforts into successful website operations with a focus on making consumer opinions an essential part of a website can result in making a profit, generating significant online revenues, developing online branding, creating successful online products or attracting subscriptions.

Labels: advertising, ecommerce, markets, web2.0

  ¶ 'Consumer Recomendations more Influencing than ever' posted by eA : 12:18 AM