Andreas Engel - BizDev & Program Management
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Wednesday, July 25, 2007
  RSS Reader Trends among Tech-Savvy Users
Read/WriteWeb recently conducted a poll among their readers about RSS-Reader usage reflecting the trend among tech-savvy users (extract):


July 2007 January 2007 Change
Web-based (e.g. Bloglines, Google Reader, Rojo) 59% 52% + 7%
Desktop (e.g. FeedDemon, NetNewsWire) 13% 19% - 6%
Start Page (Pageflakes, Netvibes, etc) 16% 14% (+ 2%)* no change

The big winners are browser-based RSS-readers and even start-pages became more coveted than desktop-readers.

Since I'm on Google (3 years ago) I'm moving more and more applications online making extensively use of Google services such as Gmail and Google Reader. The fact is that Firefox has become my most coveted application and since the introduction of Google Gears it's even possible to download RSS-Feeds via the Google Reader making them available offline and synchronizing them the while going online again. Cool!

Experience showed that a centralization on behalf of a user simplifies the personal information management process, thus browser-based RSS-readers and start-pages can really improve one's digital lifestyle.

Browser-based RSS-readers centralize and store information and information history across several website feeds for users and extend reach for distributers.

Personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services.

Web-based applications make collaboration easy for users and reduce maintenance costs for suppliers.

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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Program Management | eCommerce, PMI, ITIL

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