Google UK Checkout Doing Well after 3 Months 3 Months after their UK launch the first success stories from happy customers are available now. Ebuyer.com which offers brand name computer technology and consumer electronics through both, Google Checkout and Paypal's Express Checkout, to it's customers reports in a featured case study:

'We’ve already seen more visitors to the site, higher conversion rates and an increase in the return on investment for our AdWords spend.'

'Our customers just can’t get enough of Google Checkout! The launch promotion drove a lot of the traffic initially but we expect customers to continue to use Google Checkout because of the convenience that it offers.'

DiamondGeezer.com which offers high quality diamond jewellery online shopping including high ticket items far beyond £10.000 reports:

'Checkout has increased consumer trust in our brand and the service that we offer.'

UK stores, that accept GC include ProFilmGear (video and photo gear) partner of Channel Advisor’s ecommerce network, SportsHQ (golf equipment), iFlorist (flowers) and many other sellers in 17 categories.

eCommerce maturing in the US is moving "full steam ahead" and is years away from saturation, with double-digit growth expected for several years. With surpassing PayPal's Express Checkout in the US in terms of Checkout seller adoption and with the further progress of eCommerce Google is more and more tapping into eBay's fixed price business competing in products, customers and business model and has shown that GC is a formidable competitor to Paypal's Express Checkout.

• Google's Integrated Checkout Strategy
• More on Checkout

I'm expecting Google to launch in further European countries including Germany. To benefit from the initial launch promotion it's recommended to be an early adopter of GC.

Labels: checkout, ecommerce, google, uk

  ¶ 'Google UK Checkout Doing Well after 3 Months' posted by eA : 9:55 PM