Superior User Interface on Apple's iPhone Anytime, anywhere access to any multimedia services is in progress and addresses current trends in the telecommunications sector. Today's cellphones converge more and more into hybrids combining voice-centric and data-centric services.

Cellphone manufacturers were not capable to offer a convincing user experience so far, there is millions of products and services on every cellphone, but unfortunately beyond SMS nobody really uses them.

Apple iPhone attacks exactly that weakness and provides a superior and clever UI in terms of quality, video, photo and audio capabilities, leveraging a larger screen (320x480), omitting the physical keyboard in favor of a virtual keyboard on a touch screen and providing generous built-in memory (4-8GB).

It will be available on Friday in the US and by the end of the year in Germany. It hasn't been sold yet, but I think is has the potential to become the second iPod. Expectations are high, mobile carriers queue already...

The ability to anticipate consumer needs and to think outside the box are key factors to focus on consumer-centric innovation. The new core competence is creativity and new forms of innovation driving it forward are based on an intimate understanding of consumer culture.

Labels: apple, markets, usability

  ¶ 'Superior User Interface on Apple's iPhone' posted by eA : 3:05 PM