Increasing Demand for Online Video and Rich Media Advertising The latest report from PointTopic shows that the world broadband closes in on 300 million subscribers in Q1/2007 with the top 10 broadband nations holding three quarters of the world broadband subscriptions (USA 60,362,830; China 56,258,499; Japan 26,533,000; Germany 16,142,750; France 15,304,900; South Korea 14,102,888; UK 13,953,000; Italy 9,348,250; Canada 8,010,139; Spain 7,185,932) and with the number of broadband subscribers within the OECD increasing by 26% during 2006 further growth is for sure.

Accessing the Internet at high speeds has several positive effects on Internet usage resulting in higher connectivity and new sorts of services. Clickz News reports that 'advertising online will nearly double by 2011 and broadband adoption will increase demand for video and rich media advertising':

"The major source of growth in the Internet area is from advertising budgets being moved from traditional to online media," said Karsten Weide, program director, Digital Marketplace: New Media and Entertainment at IDC. "At the biggest risk are newspapers and broadcast television; every single traditional media will lose revenue to online advertising."

I think the more we zap TV ads, the more important it becomes for brands to integrate products and services into the video programming and deliver an emotional outstanding experience for the audiences.

Video has become one of the strongest growing fields on the Web - Google Video Search recently gave its strategy a new direction towards a more comprehensive video search engine differentiating itself from YouTube incorporating more popular Web video sites.


Searchable sites include Yahoo! Video, MySpace, Vimeo, Veoh, AOL Video, Revver, Guba, YouTube, Google Video and more, which make it the most comprehensive video search engine providing best coverage far beyond 50% of the current free online video market making even fancy videos findable without swapping the search engine. Further expansions could include this list of video sites.

A frame on top of the page displaying the video search field including related items and the search result item page below represent the new item page.

With a current Web video market share of 45% YouTube dominates the Online Video market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

YouTube experiments with its embeddable player version displaying related videos. It might have the potential to increase the number of delivered web videos with several viral options at the end of the video.


As the market dynamics and content delivery systems change a user doesn't have to care about video standards any more, just upload a film and the website does the rest for one - Blogger in Draft recently got a new video upload feature. More:

• Current Business Models for Free Online Video
• Google Reader Supports Video Now
• Trendy: More Online Video Entertainment in 2007
• Web Widgets as a Distribution Channel for Advertising

Labels: advertising, branding, markets, trend

  ¶ 'Increasing Demand for Online Video and Rich Media Advertising' posted by eA : 4:05 PM