Google's Next Steps into Personalized Search Some years ago when I decided to extend the personal and professional use of the Internet above the level of exchanging some pretty basic information I was amazed by the launch of a new product or service.

Today, 9 years after and 3 years on Google with an international experience a good knowledge of the consumer market, mobile and Internet industries, well in particular, with an excellent knowledge of interactive Web platforms designed for consumer markets it looks different.

If somebody asked me what kind of Yahoo! services I'm using regularly, I must admit that there is only Flickr left and the recent CEO exchange won't change anything in future. Yahoo! has not really any competitive services to offer, they lack decisiveness and without a clear direction, passion and commitment - weak performers stay, innovators leave - the change that is needed won't come.

If somebody asked me what kind of Google services I'm using regularly, well, there is award winning Gmail, Docs&Spreadsheets, Reader, iGoogle, Notebook, Finance, Blogger, many others and of course the most important: Search. Without search no information, without information no action. A life without search engine just sucks!

Google's automated search technology enables me to obtain nearly instant access to relevant information, it's products and services are numerous and free of charge for me sponsored by my Blogger ads. It's ideal for me to focus on new and innovative challenges.

To stay ahead requires constantly to acquire new information and to carry out and to participate in research and analysis on an international level across the globe. The increasing amount of information made it also necessary to apply new ways to look up existing information and to extract information quickly with precision: Personalization.

Well, I'm aware of privacy concerns related to gathering web history data and to anonymizing the logs after 18 months, but in the end I appreciate a fast and reliable service that searches billions of pages, three times more than its nearest rival and delivers relevant results within milliseconds. I'm excited to experience Personalized Search.

Labels: google, personalization, search, yahoo

  ¶ 'Google's Next Steps into Personalized Search' posted by eA : 9:24 PM