Google Checkout Surpassed PayPal Express Checkout (US) Checkout as a very integrated experience from initial advertising to final checkout targeting eCommerce platforms to advertise at Google both, consumers and eCommerce platforms can benefit, because it simplifies the checkout process, builds trust and tracks all orders and shipping in one place.

• Current and Future eCommerce Challenges

Recent analysis conducted by Cowen and featured by ZDNet has shown that GC has proven to be a formidable competitor to eBay's PayPal Express Checkout.

'Cowen surveyed the top 200 e-commerce Web sites and found that alternative payment platforms are catching on. Among the top e-commerce sites, Bill Me Later commanded 28 percent market share with PayPal and Google Checkout representing 26 percent and 13 percent, respectively.'

Google Checkout with 13 percent 'has surpassed PayPal Express Checkout, which was offered by 10.5 percent of the top 200 e-commerce sites,' Mr. Friedland from Cowen noted.

The major reason preventing Google Checkout from taking off is privacy concerns, but it's not really a show stopper it's more a delay.

'Negotiations between Google and the legal teams at large retailers have been protracted, resulting in delayed adoption.'

Places to shop with Google Checkout include major brands like BlueNile (diamonds), Toys R Us (toys), Starbucks (coffee), Dick's (sporting goods) partner of GSI eCommerce, a leading provider of outsourced e-commerce solutions having 25-30 partners live with Google Checkout and RitzCamera (electronics) which has repeatedly reported to benefit from GC. More stores:


With surpassing PayPal's Express Checkout and with the progress of eCommerce the recent Google eBay collision could opt for Google now tapping into eBay's fixed price business competing in products, customers, and business model.

• Google eBay Collision after eBay Live!

Labels: checkout, ecommerce, google

  ¶ 'Google Checkout Surpassed PayPal Express Checkout (US)' posted by eA : 4:00 PM