Facebook's Open Platform a Serious Trend for Future Marketing Since Facebook opened their platform letting information structure emerge instead of imposing structure developers can create their own services on top of Facebook now leveraging trendy and ground-breaking technologies and disciplines setting a serious trend for the future. Combining social networks with vertical applications means

• creating new opportunities for self-expression and collaboration
• complementing and competing in products and services
• leveraging network effects and monetization

Getting in front of potential users such as facebook members and showing them the value proposition is crucial to success of a service.

Both, the social network and the services benefit from a word-of-mouth spreading through social networking resulting in an explosive growth as a recent analysis from Fortune showed:

'The social network has gained another million users and is now up to 25 million.'

'The hottest application on Facebook is from a music social networking company called iLike. That service is now approaching a million users, growing at about 200,000 per day.'

'Now there are already 300 applications' (up from 85 at launch)

'iLike also demonstrates the viral power of Facebook's platform.'

Since Facebook will impose no limitations on how services make money besides selling one's own products and services business models for the open 'Facebook Platform' can involve

• Contextual, displayed, targeted and linked advertising
• RSS advertising
• Sponsoring and donations
• Affiliate programs and merchandising
• Social Commerce

I'm expecting more companies opening up their platform to optimize value, to broaden reach and to attract the attention of niche markets and markets that did not exist before.

• New Strategy: Facebook as an Open Platform

Labels: bizdev, facebook, networking, web2.0

  ¶ 'Facebook's Open Platform a Serious Trend for Future Marketing' posted by eA : 3:34 PM