eBay back to Google Advertising When Google announced two weeks ago it would hold a Checkout party that coincided with the beginning of eBay Live!, eBay announced that they would take away all their US ad spending and they did it, but for the purpose of an experiment and treatment to find out how dependent on Google Advertising they are. The timing was just a coincidence. Via internetnews.com:

eBay spokesman Hani Durzy said 'that while eBay was pleased Google canceled the controversial "Freedom Party," the timing of its experiment was mere coincidence.'

Well, if eBay wouldn't need Google Advertising... eBay depends on the traffic from Google namly both, organic and non organic traffic, but Google does not depend on the traffic from eBay - and it's a global marketplace and I'm expecting Google to gain further market share in the search category. Via internetnews.com:

"We are now slowly turning AdWords back on, in a much more limited way than before," eBay spokeswoman Catherine England told internetnews.com in an email.

In a statement emailed to internetnews.com, Google said eBay remains a valued partner: "Over the last seven years, we have worked closely with eBay to drive customers to their site and build value for their business and the business of their sellers. We look forward to a continued partnership."

Google and eBay created the two most successful business models, search and auctions, on the Internet, but expanding into new markets led to an increasing competition in several other products and services (Rebranding into Google Product Search).

Google Base and Google Product Search compete with Craigslist, Kijiji, Shopping.com and of course eBay and the last year launched Google Checkout competes with PayPal, especially with the PayPal Express Checkout, where Google Checkout recently surpassed PayPal Express Checkout in terms of customer adoption, view interesting comments here.

More on Checkout:

• Google Checkout Surpassed PayPal Express Checkout (US)
• Google eBay Collision after eBay Live!
• Google's Integrated Checkout Strategy
• Current and Future eCommerce Challenges

Labels: advertising, checkout, ebay, ecommerce, google

  ¶ 'eBay back to Google Advertising' posted by eA : 8:20 PM