Major Rebranding into iGoogle Google's Personalized Homepage has proven to be one of the most successful products since it's initial launch in 2005 under codename Fusion. After rebranding Froogle into Google Product Search this is the second major rebranding within a short time. It's iGoogle now, no longer Google's Personalized Homepage or Fusion.


Personalized start-pages are frequently used as an information resource and a preferred place to personalize trust worth and up-to-date news and services and iGoogle just sounds better on an international level.

With the rebranding also an innovation has been introduced, it's possible to design one's own widgets (Google calls them Google Gadgets) for iGoogle without programming knowledge and share them with friends. The Google Gadget Maker provides seven different templates: Framed Photo, GoogleGram, Daily Me, Free Form, YouTube Channel, Personal List and Countdown. Check them out.

Widgets and gadgets also represent an innovative (viral) way for marketers to reach the user directly and advertise their products and services.

Seen overall this approach to a personalized start-page improves usability and has the potential to improve search relevance incorporating data provided by the user.

Labels: branding, google, markets

  ¶ 'Major Rebranding into iGoogle' posted by eA : 6:08 PM