Google's Integrated Checkout Strategy It's nearly a year ago (May 2006) that I asked myself 'Why not Using Online Payments to Checkout?'. That time far and wide there was no Google Checkout on the horizon, but suddenly GC launched first in the US, then Google Payment Ltd. became authorized for e-money, launched in the UK and I'm expecting Google to launch in further European countries including Germany.

Time to look at Google's Integrated Checkout strategy presented at the Pindar retail event:



I personally think that Google Checkout is a healthy thing for the eCommerce market and with the progress of eCommerce it is a big step forward in terms of user friendliness. Besides financial incentives incorporating more popular payment methods respecting local payments preferences beyond the credit card would be a good differentiator especially in smaller countries where it's competitor PayPal does not.

The Economist titled it's Google Checkout - PayPal comparison 'A battle at the checkout': Here some quotes:

'Checkout has already signed up a quarter of the top 500 online retailers'

'Google is prepared to run Checkout at break-even, or even at a loss'

'A survey in January found that only 18% of Checkout users rated their experience as good or very good, compared with 44% for PayPal.'

'“The way we think about Checkout is not as a standalone business, but as a driver of the Google network,” says Ben Ling, Checkout's boss.'

Heather Hopkins from Hitwise shares some statistics about GC:

'PayPal received a 67x larger share of US Internet visits last week compared with Google Checkout.'

'PayPal attracted a 53x larger share of UK visits last week than Google Checkout.'

Labels: checkout, ecommerce, google, payments

  ¶ 'Google's Integrated Checkout Strategy' posted by eA : 1:00 PM