Germans Like Web 2.0 Sites and Wikipedia I've written already about YouTube and Wikipedia among top 5 now in global brand awareness and a brand the most valuable asset of a global company, now I'm looking at Web 2.0 sites on a local level.

According to Nielsen//NetRatings 54% (19.7 mio.) of the German online population have visited a Web 2.0 website in Feb/2007 with a growth rate of 32% compared to the year before. The booming online travel sites hold a reach of 53%.


Market share is dominated by by Internet giants like Wikipedia (33% in Germany),YouTube (13%) and MySpace (5%), but local sites like StudiVZ (Social Networking), Clipfish (Video), wer-weiss-was (Knowledge) and Knuddels (Flirting) are high potentials, too.

Web 2.0 features increase brand loyalty and customer retention, easy to use tools have a huge impact on the way people and companies interact in communications, digital media and business. Once connected to their friends it's unlikely to start from new and build another network on another platform.

eMarketer reports that 'consumers continue to flock to social network sites' and 'in 2011, marketers will spend an estimated $1.1 billion on social network advertising outside the US', compared to $95 mio. in 2006.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's.

Labels: branding, markets, networking, web2.0

  ¶ 'Germans Like Web 2.0 Sites and Wikipedia' posted by eA : 10:27 AM