Costa's New Flagship Costa Serena Launches in Second Life Europe's Number One Cruise Line Costa recently launched their new flagship, the Costa Serena, which is 114,000 gross tons, 292 meters in length and features accommodations for up to 3,780 Guests in 1,500 cabins. From PRNewswire:

"Costa is the first company in the world to host a virtual inaugural in "Second Life" simultaneously with the ship's actual inaugural ceremony," said Daniele Mancini, Director of E-Business for Costa Crociere. "This project represents the beginning of a series of new projects in which the user is the center of all communication. Web 2.0 will now allow Costa's satisfied cruise customers to reach beyond friends and family to the entire Internet."

Over the next 10 years many people will spend a lot more time in 3D virtual worlds using them as a platform to meet, communicate and shop, to participate in virtual 3D events and to conduct business on a level of interaction we have never experienced before. Blurring the virtual and physical worlds just makes me think of how many business opportunities and of course challenges will occur...

• Teleport yourself into SecondLife (you need SecondLife)
• Virtual Inaugural Event
• Costa Serena Photo (Reality)
  

Labels: 3D, bizdev, networking, web2.0

  ¶ 'Costa's New Flagship Costa Serena Launches in Second Life' posted by eA : 2:05 PM