Rebranding into Google Product Search To get a better understanding what it is, it's Google Product Search now, no longer Froogle and can be found as a vertical search option under the 'more' link on Google.com.

The results page initially sorted by relevance got a more user friendly outfit moving the products and the filter for Google Checkout to the top of the page and the other refinements to the bottom, thus Google Product Search promotes Google Checkout.


Since people tend to start their web search from the main Google site the newly branded Google Product Search got a prominent position on top of the web results page:


Overall it's a step into a more serious product strategy. Of course, there is also competition from other comparison engines like Yahoo Shopping & PayPal, who might follow this strategy pushing the paypal checkout button and Shopzilla, Shopping.com (eBay), Dealio...
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Labels: branding, ecommerce, google, markets

  ¶ 'Rebranding into Google Product Search' posted by eA : 11:18 AM