Google Checkout Launched in the UK Today
9 and 1/2 months after initial launch in the US and 3 weeks after being certified for e-money by the UK-based
FSA Google Checkout launched as expected within Europe of course first in the UK.
From initial
advertising to final checkout it's an experience that reduces costs of Google AdWords campaigns through clever financial incentives providing free transaction processing until 2008. It's also a good base for strategic partnerships.
Centralization into a single online payment method provides many practical benefits for citizens, I'm thinking of
travelling, buying goods and services abroad, particularly when coupled with the progress of
e-commerce it is a big step forward in user friendliness.
Main Competitor is
PayPal.
Labels: checkout, ecommerce, google, payments, uk