Brand the most Valuable Asset of a Global Company Just received the 2007 BRANDZ Top 100 Most Powerful Brands report established by Millward Brown Optimor. As businesses go global and information becomes more and more critical it's the brand that leads the most valuable assets of a company, well and of course it's Google to lead the list:

Brand | Brand Value | Change from year before
1 Google | 66,434 | 77%
2 GE (General Electric) | 61,880 | 11%
3 Microsoft | 54,951 | -11%
4 Coca-Cola | 44,134 | 7%
5 China Mobile | 41,214 | 5%
...
22 Vodafone 21,107 -12%
42 Yahoo! | 13,201 | -6%
43 eBay | 12,927 | -2%
67 Orange | 9,922 | 5%
77 T-Mobile | 8,047 | -32%
92 Amazon | 5,964 | 0%

Hottest topic in technology:

• Convergence of different services (voice, data, GPS, music, Internet, email, etc) delivered over different devices

in mobile communications:

• Saturated markets and price competition in mature markets erode margins, companies are moving into non-traditional services

Managing information becomes more and more important for individuals and corporations that want to use the web strategically to build value. Easy to use tools will have a huge impact on the way people and companies interact in communications, digital media and business.

• Rebranding into Google Product Search
• Global Brand Awareness: YouTube and Wikipedia among Top 5 Now

Labels: bizdev, branding, google, markets

  ¶ 'Brand the most Valuable Asset of a Global Company' posted by eA : 4:35 PM