Andreas Engel - BizDev & Marketing Consulting
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Sunday, April 01, 2007
  Betting and Gambling Safe Online with eCOGRA
As the field of e-commerce and online gaming begins to mature eCOGRA (eCommerce and Online Gaming Regulation and Assurance) has set a standard for the online gaming industry approving sites with the 'eCOGRA Play It Safe' seal. An accredited site ensures eCOGRA compliance providing player protection, fair gaming and responsible conduct. View their Generally Accepted Practices (eGAP) for Casinos and Poker.
As betting and gambling online has hit the headlines during the last months the eCOGRA global online gambler report provides excellent insights and knowledge about the attitude and behavior of gamblers. Here some extracts:
'The best things about Internet gambling are ‘convenience and accessibility’ and ‘fun and excitement’, while ‘losing’ and ‘financial implications’ came top of the worst things.'
'The average player is male (73.8%), aged 26-35 (26.9%), play 2-3 times per week (26.8%), played for 2-3 years (23.6%), plays for between 1-2 hours per session (33.3%)...'

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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