BizDev & Product Management: Quick Look at the Q4 2006 American CSI, eCommerce Sector

Andreas Engel - BizDev & Marketing Consulting

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Monday, March 12, 2007

Quick Look at the Q4 2006 American CSI, eCommerce Sector

The American Customer Satisfaction Index (ACSI) is a highly respected economic indicator developed to show how satisfied consumers are with products and services. For the sector eCommerce, that contains the following industries: auctions, brokerage, retail, travel it's released once a year in February. Here some excerpts from Q4 2006:

'The American Customer Satisfaction Index (ACSI) continues its upward climb. For the fourth quarter of 2006, the Index reaches a new record high of 74.9 - an improvement of 0.7% over the previous quarter.'

'American consumers continue to spend money as if there is no tomorrow.'

'Amazon.com and Barnesandnoble.com continue to be among the highest scoring companies in the ACSI, regardless of industry, at 87 and 88 respectively.'

'eBay continues to lead among auction websites, although the company drops (insignificantly) this quarter, down 1% to 80.'

'Brokerage is up 3% from a year ago to 78.'

'Travel websites lose ground this quarter, dropping 1% to 76.'

Q4 2004:

Dramatical Fall of the American Customer Satisfaction Index (ACSI)

Labels: ecommerce, markets, trend

¶ 'Quick Look at the Q4 2006 American CSI, eCommerce Sector' posted by eA : 10:19 PM

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Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

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