New BBC/Google-YouTube Media Deal As the worlds of TV, entertainment, computing, and communication go digital the trend has shifted towards digital media and an online lifestyle. With a current market share of 54% Google/YouTube dominate the Online Video Market with an attractive user audience loving Internet-based clips and videos they can view, listen, interact with and participate when, what and how they want.

With the potential to attract new audiences in and outside the UK BBC's media marketing is shifting to a new format, online video. From BBC: BBC strikes Google-YouTube deal:

'Three YouTube channels - one for news and two for entertainment - will showcase short clips of BBC content.'

'YouTube is a promotional vehicle for us.'

Producing a contoversial discussion BBC also takes advantage of a new revenue-sharing mechanism that would "reward creativity" announced by YouTube founder Chad Hurley in January:

'The deal is likely to be controversial with other media companies, who have accused the BBC of straying from its licence-fee funded public service remit and moving too far into commercial web ventures.'

More:

• YouTube's Rewarding Creativity soon
• Google Reader Supports Video Now
• Trendy: More Online Video Entertainment in 2007
• Current Business Models for Free Online Video

Labels: bbc, bizdev, google, TV, youtube

  ¶ 'New BBC/Google-YouTube Media Deal' posted by eA : 3:12 PM