Andreas Engel - BizDev & Marketing Consulting
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Friday, March 16, 2007
  Building Trust with Google Checkout
To get onto a path the Web can really improve one's life a payment technology should address fair pricing, safety and convenience of payment.

From Google Checkout Blog quoting a happy customer:
'We've never seen one product or promotion have the tremendous positive impact that Google Checkout had for Ritz Interactive in the fourth quarter of 2006, helping us grow over 30 percent during that period of time.'
Checking out with Google Checkout eCommerce and online shopping became an experience that centralizes and stores payment information and purchase history across several merchants for buyers and extends reach and enhances security for sellers, it even reduces costs of Google AdWords campaigns through clever financial incentives accepting Google Checkout.

The newly styled checkout button makes eCommerce AdWords campaigns even more visible and helps a potential customer to better find a store that accepts Google Checkout.

More about Google Checkout:

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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