YouTube's Rewarding Creativity soon The new Me-, My-, You-sites give control to the user and benefit from a word-of-mouth spreading through blogs and social networking resulting in an explosive growth. Competition has now generated new models to capitalize on knowledge and popularity: Sharing (ad)revenue.

As the BBC reports:

'YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity".'

Shaping a business model based on the idea of a community means to balance the divergent interests of users, artists, the entertainment industry and technology.

• Current Business Models for Free Online Video
• Trendspotting Media Transformation

I think that sharing (ad)revenue is a good way to keep communities going. Producing a good video as well as a good site means a lot of work and should be honored.

To take advantage of the business opportunities in media and entertainment industries a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

Labels: lifestyle, markets, trend, youtube

  ¶ 'YouTube's Rewarding Creativity soon' posted by eA : 9:30 AM