Global Brand Awareness: YouTube and Wikipedia among Top 5 Now An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Well, Google followed by Apple is leading the global brand awareness study conducted by brandchannel.com, but 2006 is the first time that brands centered on user-generated content entered the global top list: YouTube (3.) and Wikipedia (4.).

Global Top 10:
1. Google, 2. Apple, 3. YouTube, 4. Wikipedia, 5. Starbucks, 6. Nokia, 7. Skype, 8. Ikea, 9. CocaCola, 10. Toyota

More:

• YouTube's Rewarding Creativity soon
• Innovation Counts: Social YoUser Networks on Top of 2006 Google Zeitgeist
• Design and YoUser-centric Innovation
• Social YoUser Models in 2007
• Bye Bye German 1&1!
• Huge Market for Google Checkout in Europe
• Reaching People from 36 Countries Speaking 16 Languages

Labels: apple, branding, google, wikipedia, youtube

  ¶ 'Global Brand Awareness: YouTube and Wikipedia among Top 5 Now' posted by eA : 3:25 PM