Social YoUser Models in 2007 User's most coveted sites have one in common: YoUser-generated content. The new Me-, My-, You-sites give control to the user and benefit from a word-of-mouth spreading through blogs and social networking resulting in an explosive growth.

Today, a YoUser's personal IT infrastructures and services often are equal to or better than even sophisticated enterprises. The emergence of Internet platforms, new technologies and a nearly ubiquitous Internet access furthered this evolution exploiting the limits of traditional media.

The modern YoUser will become increasingly dissatisfied in doing business with low-tech enterprises.

Shaping a business model based on the idea of a community means to balance the divergent interests of YoUsers, artists, the entertainment industry and technology.

Besides selling one's own products and services current business models for the YoUser involve

• Contextual, displayed, targeted and linked advertising
• RSS advertising
• Sponsoring and donations
• Affiliate programs and merchandising
• Social Commerce
  

I think that over the next few years many people will spend a lot more time on the Internet using it as a platform to meet, communicate and shop, to participate in virtual 3D events and to conduct business on a level of interaction we have never experienced before. Blurring the virtual and physical worlds just makes me think of how many business opportunities and of course challenges will occur in 2007.

• Web 2.0 Aftermath
• Creating Customized Applications via Mash Ups
• Trendy: Mobility and Cross-Platform Capabilities in 2007

Labels: bizdev, collaboration, strategy, trend

  ¶ 'Social YoUser Models in 2007' posted by eA : 2:29 PM